Ryan Reynolds sold Mint Mobile for $1.3 billion. He sold Aviation Gin for $610 million. And he bough...
Show more
Ryan Reynolds sold Mint Mobile for $1.3 billion. He sold Aviation Gin for $610 million. And he bought a soccer team for $2 million that's now worth almost half a billion. Most people think he's successful just because he's famous, but you can actually steal his strategy even if you have zero fame. If you look at the ads Ryan Reynolds actually runs, he's using a classic direct response marketing strategy. He targets the 'most aware' consumers—people who already know they need a phone plan or gin—and he gives them a simple, high-value offer. For Mint Mobile, the offer was 'Buy 3 months, get 3 months free.' That is a 'Buy X, Get Y' offer structure. He doesn't just rely on being funny; he uses humor to draw a contrast between his low-cost service and the expensive big carriers. You can do the exact same thing by targeting your warm audience with a clear offer that contrasts your value against the competition. You don't need to be a celebrity to make this work; you just need to understand the math of the offer.
Show less
