Fact Checking an Instagram Video

"EVERYONE WHO DID BUSINESS WITH AKAY IS ENTITLED TO ALL MONEY BACK + 10%. Pull up..."

From @traxnyc (TRAX NYC)
95
/100
Accurate

Analysis Summary

The video documents a real confrontation from January 2026 involving jeweler Maksud Agadjani (TraxNYC) and a rival business, Akay Diamonds, in New York's Diamond District. Multiple news sources confirm the incident where Agadjani accused Akay Diamonds of selling a bracelet as 14k gold when it was actually 10k, and of impersonating his brand to secure the sale. The video provides visual evidence of the appraisal (claiming 14k) and the XRF test (showing 10k), which aligns with third-party reports.

Video Transcript

Says the tracks in NYC... sells my customer a bracelet... rips him off... and rips him off on the go...Show more

Accurate Information

  Akay Diamonds issued an appraisal stating the bracelet was 14k gold.
  XRF testing shown in the video and reported by news outlets confirmed the bracelet was ~10k gold (approx. 42% purity).
  The customer confirmed Akay Diamonds employees claimed affiliation with TraxNYC to make the sale.
  TraxNYC (Agadjani) refunded the customer $22,000 following the incident.

Missing Context

  The appraisal document lists the address as '44 West 47th Street', while Agadjani cites '64 West 47th Street'. This is likely due to Akay Diamonds having a booth within the exchange at 64 West 47th, or multiple locations.

Analysis of Claims (4)

True
"Akay Diamonds sold the customer a bracelet described as 14k gold."
The video clearly displays a printed appraisal from 'Akay Diamonds' listing the item as a '14KT WHITE GOLD DIAMOND BRACELET'. News reports confirm this document was the basis of the dispute.
Sources:
• TraxNYC Confronts Jewelry Company Over Scam
True
"The bracelet sold as 14k gold was actually 10k gold."
The video shows an XRF analyzer test result of '10.11 Karat' (approx 42% gold). 14k gold requires 58.5% purity. This test result is corroborated by multiple reports on the incident.
True
"Akay Diamonds claimed to be or be affiliated with TraxNYC."
The customer in the video states the seller 'tried to portray' TraxNYC and claimed they 'ran out' of TraxNYC inventory to sell their own product. This 'bait and switch' tactic is a central part of the reported controversy.
Sources:
• New York's top jewellers trade abuse and blows over copycat scam
True
"The incident involved a $22,000 refund."
Agadjani states he will get the money back ($22,000). Reports confirm he personally refunded the customer $22,000 plus an additional $1,000.
Sources:
• TraxNYC Confronts Jewelry Company Over Scam, Gets Attacked

All Sources Used (5)

TraxNYC Confronts Jewelry Company Over Scam
hypefresh.com
https://hypefresh.com/traxnyc-confronts-jewelry-company-scam-attacked/
jewelrystoredirectory.com
www.jewelrystoredirectory.com
https://www.jewelrystoredirectory.com/store/traxnyc-64-w-47th-st-new-york/
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