Amplitude
Get data and insights to take action and drive growth
Segment
The leading customer data platform
Updated February 2026
| Amplitude | Segment | |
|---|---|---|
| Rating | 4.8★ | 5.0★ |
| Reviews | 45 | 18 |
| Pros | 17 | 13 |
| FactScore™ | 80.5 | 63.9 |
FactScore™ Comparison
FactScore™ weighs both quality (rating) and popularity (reviews) for a fairer ranking than stars alone.
Pros & Cons
Only in Amplitude — Pros
Actionable insights Deep user analytics Easy setup Advanced product analytics Intuitive interface AI-powered insights Custom event tracking High degree of personalization Powerful integrations Self-service analytics Real-time data Analytics Custom dashboards Educational content Free tier Segment integration Session replayBoth tools — Pros
—Only in Segment — Pros
Centralized data management Analytics tool compatibility Enhanced customer engagement Clean and consistent data Customer data platform Data routing Data-driven decision making Ease of integration Unified customer records Data integration Streamlined data collection Eliminates manual tasks Seamless onboardingOnly in Amplitude — Cons
Complex setup Confusing pricing plans High pricing Intuitive interface Slow performanceBoth tools — Cons
—Only in Segment — Cons
—Details
| Amplitude | Segment | |
|---|---|---|
| Categories | Data analysis tools, Business intelligence software, Website analytics | Data analysis tools, Website analytics |
| Platforms | Web | Web |
| Became Popular | August 5, 2015 | March 25, 2014 |
| Website | amplitude.com | segment.com |
Who Should Pick Which?
Choose Amplitude if...
- Actionable insights
- Deep user analytics
- Easy setup
Choose Segment if...
- Centralized data management
- Analytics tool compatibility
- Enhanced customer engagement
With a FactScore™ of 80.5 vs 63.9, Amplitude leads in community reception. Amplitude uniquely offers Actionable insights and Deep user analytics, while Segment stands out for Centralized data management and Analytics tool compatibility.
What Users Say
Amplitude
I am a Growth Marketing Specialist working for startups and often use this tool with them basically because all the startups are B2B and SaaS. Besides the other web and data analytics tools, this p...
They gave us deep insights into how our beta merchants and their customers interacted with each stage of our checkout funnel. Using event-based analytics, we were able to correlate drop-offs with s...
Amplitude is a game-changer when it comes to tracking user behavior and app performance. It allows us to dig deep into data and uncover actionable insights that drive decisions. The user-friendly i...
Segment
In "We Are Learning," Segment serves as the backbone of our data-driven decision-making process. Its Customer Data Platform (CDP) capabilities have streamlined the way we collect, unify, and analyz...
Segment helps us feed Mixpanel data for all user insights we need to make sure that Climatize is working well and meeting all your impact investing needs.
Centralizes customer data collection, ensures clean, consistent data, and empowers personalized experiences and analytics!
Related Comparisons
Frequently Asked Questions
Which is better, Amplitude or Segment?
Based on FactScore™, Amplitude leads with a score of 80.5 vs 63.9. Amplitude has a higher rating of 4.8★ compared to 5.0★.
What are the pros of Amplitude compared to Segment?
Amplitude uniquely offers: Actionable insights, Deep user analytics, Easy setup, Advanced product analytics, Intuitive interface.
What are the pros of Segment compared to Amplitude?
Segment uniquely offers: Centralized data management, Analytics tool compatibility, Enhanced customer engagement, Clean and consistent data, Customer data platform.
Is Amplitude better rated than Segment?
Amplitude is rated 4.8★ from 45 reviews. Segment is rated 5.0★ from 18 reviews.
What is the FactScore™ of Amplitude and Segment?
FactScore™ weighs rating and review volume together. Amplitude scores 80.5 and Segment scores 63.9.
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