Appcues

User engagement for SaaS

★★★★★ 4.8/5
FactScore™ 33.2
VS

Dub

The modern link attribution platform

★★★★★ 5.0/5
FactScore™ 69

Updated February 2026

Appcues Dub
Rating 4.8★ 5.0★
Reviews 4 23
Pros 10 2
FactScore™ 33.2 69

FactScore™ Comparison

FactScore™ weighs both quality (rating) and popularity (reviews) for a fairer ranking than stars alone.

33.2
Appcues FactScore™
👑
69
Dub FactScore™
★ Dub wins on FactScore™

Pros & Cons

Only in Appcues — Pros

Easy to understand Engaging content Badges for completion Free courses Playful learning experience Useful for beginners Visual aids Comprehensive onboarding Detailed real-world examples Step-by-step guidance

Both tools — Pros

Only in Dub — Pros

Conversion tracking Open source

Only in Appcues — Cons

Messy for simple usage Preview/test functions less user-friendly Pricey compared to alternatives

Both tools — Cons

Only in Dub — Cons

Details

Appcues Dub
Categories Marketing automation platforms, Survey and form builders, User research Affiliate marketing, Marketing automation platforms, Link in bio tools
Platforms Web Web
Became Popular January 2, 2014 February 15, 2023
Website www.appcues.com dub.sh

Who Should Pick Which?

Choose Appcues if...

  • Easy to understand
  • Engaging content
  • Badges for completion

Choose Dub if...

  • Conversion tracking
  • Open source

With a FactScore™ of 33.2 vs 69, Dub leads in community reception. Appcues uniquely offers Easy to understand and Engaging content, while Dub stands out for Conversion tracking and Open source.

3

What Users Say

Appcues

S
Selina May 5, 2022
★★★★★

I've taken User Onboarding 101 and Free-to-Paid Conversions - both super helpful for anyone new to in-app onboarding. The content is engaging and easy to understand. There are many insights on how ...

V
Vivek May 5, 2022
★★★★★

Until far, the Appcues Team has provided three foundational certification courses through their Product Adoption Academy. The first course, 'User onboarding 101,' goes over the onboarding process i...

A
Aliyu May 6, 2022
★★★★★

The Appcues Team continuously produce content that are easy to study and understand with very specialized pictures and graphs to further define and explain the context. That is not the awesome part...

Dub

A
Anzhelika Mar 14, 2024
★★★★★

Dub.co does provide superpowers to your links✨ My favorite part: a comprehensive analytics dashboard that lets you verify the click reporting accuracy across third-party advertising platforms (e.g...

I
Ilias Mar 14, 2024
★★★★★

Dub has saved me at least 4 hours of work weekly, finally gave me back control over my placed links, and allowed me to focus on what I do best: growing my clients' organic traffic and sales. I can'...

A
Abhi Aug 8, 2024
★★★★★

I use short links for everything, and Dub is an amazing product that solves this really well. On top of this, they have amazing analytics features that I plan to also integrate into fyli at some po...

Frequently Asked Questions

Which is better, Appcues or Dub?

Based on FactScore™, Dub leads with a score of 69 vs 33.2. Dub has a higher rating of 5.0★ compared to 4.8★.

What are the pros of Appcues compared to Dub?

Appcues uniquely offers: Easy to understand, Engaging content, Badges for completion, Free courses, Playful learning experience.

What are the pros of Dub compared to Appcues?

Dub uniquely offers: Conversion tracking, Open source.

Is Appcues better rated than Dub?

Appcues is rated 4.8★ from 4 reviews. Dub is rated 5.0★ from 23 reviews.

What is the FactScore™ of Appcues and Dub?

FactScore™ weighs rating and review volume together. Appcues scores 33.2 and Dub scores 69.

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