Buttondown
A small, elegant tool for producing newsletters.
Founder Secrets
Practical advice from the world's best startup founders
Updated February 2026
| Buttondown | Founder Secrets | |
|---|---|---|
| Rating | 5.0★ | 5.0★ |
| Reviews | 10 | 4 |
| Pros | 13 | 3 |
| FactScore™ | 52.1 | 34.9 |
FactScore™ Comparison
FactScore™ weighs both quality (rating) and popularity (reviews) for a fairer ranking than stars alone.
Pros & Cons
Only in Buttondown — Pros
Responsive support Simple interface Markdown support Active development Categories for subscribers Custom domain support Customization options Easy setup Fair pricing Free tier No tracking option Scalability Subscriber managementBoth tools — Pros
—Only in Founder Secrets — Pros
Inspirational content Valuable for startup founders Concise writingOnly in Buttondown — Cons
Less generous pricing modelBoth tools — Cons
—Only in Founder Secrets — Cons
—Details
| Buttondown | Founder Secrets | |
|---|---|---|
| Categories | Newsletter platforms | Newsletter platforms, Startup communities, Fundraising resources |
| Platforms | Web | Web |
| Became Popular | July 9, 2017 | August 17, 2023 |
| Website | buttondown.com | www.foundersecrets.io |
Who Should Pick Which?
Choose Buttondown if...
- Responsive support
- Simple interface
- Markdown support
Choose Founder Secrets if...
- Inspirational content
- Valuable for startup founders
- Concise writing
With a FactScore™ of 52.1 vs 34.9, Buttondown leads in community reception. Buttondown uniquely offers Responsive support and Simple interface, while Founder Secrets stands out for Inspirational content and Valuable for startup founders.
What Users Say
Buttondown
Buttondown has been an amazing experience for me. The service is constantly being improved and customer service is the best. My newsletter with Buttondown has grown from a fairly small list to over...
10x better than Mailchimp, Substack, Mailerlite, Tinyletter, and others. Trust me, I've tried them all. Easy to set up, but lots of options for customization if you want them.
Just the best newsletter tool out there. The new pricing model is less generous than before, but even with that in mind it is still worth every penny.
Founder Secrets
This is cool! Are you going to eventually turn it into podcast, too ? ;-) Also a founder/CEO to interview - David Haber (Lakera.ai). If you are keen, I'd be happy to make an intro ;-) connect wtih ...
Great Idea to save time and consolidate wisdom and data and insides.
Inspired by the secrets behind the founders.
Related Comparisons
Frequently Asked Questions
Which is better, Buttondown or Founder Secrets?
Based on FactScore™, Buttondown leads with a score of 52.1 vs 34.9. Buttondown has a higher rating of 5.0★ compared to 5.0★.
What are the pros of Buttondown compared to Founder Secrets?
Buttondown uniquely offers: Responsive support, Simple interface, Markdown support, Active development, Categories for subscribers.
What are the pros of Founder Secrets compared to Buttondown?
Founder Secrets uniquely offers: Inspirational content, Valuable for startup founders, Concise writing.
Is Buttondown better rated than Founder Secrets?
Buttondown is rated 5.0★ from 10 reviews. Founder Secrets is rated 5.0★ from 4 reviews.
What is the FactScore™ of Buttondown and Founder Secrets?
FactScore™ weighs rating and review volume together. Buttondown scores 52.1 and Founder Secrets scores 34.9.
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