Cello
Easiest way to add a referral program to your SaaS
Dub
The modern link attribution platform
Updated February 2026
| Cello | Dub | |
|---|---|---|
| Rating | 5.0★ | 5.0★ |
| Reviews | 6 | 23 |
| Pros | 15 | 2 |
| FactScore™ | 42.3 | 69 |
FactScore™ Comparison
FactScore™ weighs both quality (rating) and popularity (reviews) for a fairer ranking than stars alone.
Pros & Cons
Only in Cello — Pros
Positive impact on word-of-mouth marketing Easy integration Fast setup Potential for business growth Powerful referral tool User-friendly Boosts user engagement Compliance features Comprehensive referral system Customizable referral program Dedicated onboarding team Effective analytics tools Efficient management Excellent support team Fair pricingBoth tools — Pros
—Only in Dub — Pros
Conversion tracking Open sourceOnly in Cello — Cons
Failed experienceBoth tools — Cons
—Only in Dub — Cons
—Details
| Cello | Dub | |
|---|---|---|
| Categories | Affiliate marketing, Marketing automation platforms, Customer loyalty platforms | Affiliate marketing, Marketing automation platforms, Link in bio tools |
| Platforms | Web | Web |
| Became Popular | June 4, 2024 | February 15, 2023 |
| Website | cello.so | dub.sh |
Who Should Pick Which?
Choose Cello if...
- Positive impact on word-of-mouth marketing
- Easy integration
- Fast setup
Choose Dub if...
- Conversion tracking
- Open source
With a FactScore™ of 42.3 vs 69, Dub leads in community reception. Cello uniquely offers Positive impact on word-of-mouth marketing and Easy integration, while Dub stands out for Conversion tracking and Open source.
What Users Say
Cello
Cello provides a comprehensive referral system designed for product marketing, which can be seamlessly integrated into our product. Their dedicated onboarding team assists with the implementation p...
Such a great, simple, yet powerful referral tool for SaaS companies!
Instrumental for where we are at with Butter!
Dub
Dub.co does provide superpowers to your links✨ My favorite part: a comprehensive analytics dashboard that lets you verify the click reporting accuracy across third-party advertising platforms (e.g...
Dub has saved me at least 4 hours of work weekly, finally gave me back control over my placed links, and allowed me to focus on what I do best: growing my clients' organic traffic and sales. I can'...
I use short links for everything, and Dub is an amazing product that solves this really well. On top of this, they have amazing analytics features that I plan to also integrate into fyli at some po...
Related Comparisons
Frequently Asked Questions
Which is better, Cello or Dub?
Based on FactScore™, Dub leads with a score of 69 vs 42.3. Dub has a higher rating of 5.0★ compared to 5.0★.
What are the pros of Cello compared to Dub?
Cello uniquely offers: Positive impact on word-of-mouth marketing, Easy integration, Fast setup, Potential for business growth, Powerful referral tool.
What are the pros of Dub compared to Cello?
Dub uniquely offers: Conversion tracking, Open source.
Is Cello better rated than Dub?
Cello is rated 5.0★ from 6 reviews. Dub is rated 5.0★ from 23 reviews.
What is the FactScore™ of Cello and Dub?
FactScore™ weighs rating and review volume together. Cello scores 42.3 and Dub scores 69.
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