Clay

AI Personalized Outbound at Scale

★★★★★ 4.9/5
FactScore™ 77.7
VS

Folderly

Make the inbox your only destination folder

★★★★★ 5.0/5
FactScore™ 84.5

Updated February 2026

Clay Folderly
Rating 4.9★ 5.0★
Reviews 39 48
Pros 17 17
FactScore™ 77.7 84.5

FactScore™ Comparison

FactScore™ weighs both quality (rating) and popularity (reviews) for a fairer ranking than stars alone.

77.7
Clay FactScore™
👑
84.5
Folderly FactScore™
★ Folderly wins on FactScore™

Pros & Cons

Only in Clay — Pros

Prospecting Data enrichment Time-saving Lead generation AI-powered features Automation Sales productivity Support team Multiple data sources Scalability CRM integration Community engagement Free tier Customization Personalization Strong education support

Both tools — Pros

User-friendly interface

Only in Folderly — Pros

Email deliverability Spam prevention Comprehensive solution Robust features Customer support Email outreach optimization Email spam words checker DNS settings management Increased open rates AI-driven approach Best practices recommendations Blacklist monitoring Spam trigger detection Email infrastructure analysis Real-time monitoring Simple setup

Only in Clay — Cons

Learning curve Complex setup Glitchy performance

Both tools — Cons

Only in Folderly — Cons

Details

Clay Folderly
Categories Email marketing, Marketing automation platforms, Lead generation software, Sales enablement, AI sales tools Email marketing, Marketing automation platforms, Safety and Privacy platforms, AI Infrastructure Tools
Platforms Web Web
Became Popular February 8, 2022 November 26, 2020
Website www.clay.com folderly.com

Who Should Pick Which?

Choose Clay if...

  • Prospecting
  • Data enrichment
  • Time-saving

Choose Folderly if...

  • Email deliverability
  • Spam prevention
  • Comprehensive solution

With a FactScore™ of 77.7 vs 84.5, Folderly leads in community reception. Clay uniquely offers Prospecting and Data enrichment, while Folderly stands out for Email deliverability and Spam prevention.

3

What Users Say

Clay

V
Vaibhav Aug 15, 2023
★★★★★

The best damn lead gen product in the market. We exclusively recommend Clay at Smartlead! Simple reason...nothing beats the product. Best feeling running a query and then seeing all the data popula...

S
Stain Mar 26, 2024
★★★★★

man that's sick, meeting all my needs and expectations for such a tool if not exceeding that. It is stable, super powerful and easy to learn because of the design being user-centric. What drives th...

R
Ruud Aug 15, 2023
★★★★★

This product made my prospecting so much easier and actually kinda fun. I don't remember how many people I have already recommended this. Can't wait for the affiliate program to be set up haha! Awe...

Folderly

S
Sofiia Nov 20, 2023
★★★★★

I think Folderly is truly changing the game in the email deliverability industry, leaving warmup solutions in the dust 😍 It's more than diagnosing and applying a "patch." This solution fixes deliv...

D
Dariia Nov 6, 2023
★★★★★

I've been here since the early days of Folderly, witnessing its growth and development. With our ever-evolving platform, we're now proud to have helped hundreds of clients! Our Customer Success tea...

M
Michael Nov 7, 2023
★★★★★

Proper email deliverability prepares and maintains the entire email infrastructure. Google Startups Fund backs Folderly to create a comprehensive deliverability solution. This includes managing dom...

Frequently Asked Questions

Which is better, Clay or Folderly?

Based on FactScore™, Folderly leads with a score of 84.5 vs 77.7. Folderly has a higher rating of 5.0★ compared to 4.9★.

What are the pros of Clay compared to Folderly?

Clay uniquely offers: Prospecting, Data enrichment, Time-saving, Lead generation, AI-powered features.

What are the pros of Folderly compared to Clay?

Folderly uniquely offers: Email deliverability, Spam prevention, Comprehensive solution, Robust features, Customer support.

Is Clay better rated than Folderly?

Clay is rated 4.9★ from 39 reviews. Folderly is rated 5.0★ from 48 reviews.

What is the FactScore™ of Clay and Folderly?

FactScore™ weighs rating and review volume together. Clay scores 77.7 and Folderly scores 84.5.

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