Dub
The modern link attribution platform
Surfer
The best-performing content is made with Surfer!
Updated February 2026
| Dub | Surfer | |
|---|---|---|
| Rating | 5.0★ | 4.4★ |
| Reviews | 23 | 9 |
| Pros | 2 | 17 |
| FactScore™ | 69 | 44.4 |
FactScore™ Comparison
FactScore™ weighs both quality (rating) and popularity (reviews) for a fairer ranking than stars alone.
Pros & Cons
Only in Dub — Pros
Conversion tracking Open sourceBoth tools — Pros
—Only in Surfer — Pros
SEO optimization Keyword research Content editor Easy to use Content generation SERP analyzer AI humanizer Chrome extension Content score Fast performance Gamification features Internal SEO team support Keyword insights NLP suggestions Time-saving Topical map Traffic growthOnly in Dub — Cons
—Both tools — Cons
—Only in Surfer — Cons
Cost Currency settings Limited tech analysisDetails
| Dub | Surfer | |
|---|---|---|
| Categories | Affiliate marketing, Marketing automation platforms, Link in bio tools | Marketing automation platforms, SEO tools, Keyword research tools, AI Generative Media |
| Platforms | Web | Web |
| Became Popular | February 15, 2023 | April 29, 2020 |
| Website | dub.sh | surferseo.com |
Who Should Pick Which?
Choose Dub if...
- Conversion tracking
- Open source
Choose Surfer if...
- SEO optimization
- Keyword research
- Content editor
With a FactScore™ of 69 vs 44.4, Dub leads in community reception. Dub uniquely offers Conversion tracking and Open source, while Surfer stands out for SEO optimization and Keyword research.
What Users Say
Dub
Dub.co does provide superpowers to your links✨ My favorite part: a comprehensive analytics dashboard that lets you verify the click reporting accuracy across third-party advertising platforms (e.g...
Dub has saved me at least 4 hours of work weekly, finally gave me back control over my placed links, and allowed me to focus on what I do best: growing my clients' organic traffic and sales. I can'...
I use short links for everything, and Dub is an amazing product that solves this really well. On top of this, they have amazing analytics features that I plan to also integrate into fyli at some po...
Surfer
We have seen great results and traffic growth since using Surfer. I love using the Content Editor, especially because of its effectiveness and gamification features.
it's ok! really useful in daily seo work.
Gives great keyword insights right in the search results. I also love that the Keyword Surfer Chrome extension also shows if the meta title has been changed by google or not. Great UI and very easy...
Related Comparisons
Frequently Asked Questions
Which is better, Dub or Surfer?
Based on FactScore™, Dub leads with a score of 69 vs 44.4. Dub has a higher rating of 5.0★ compared to 4.4★.
What are the pros of Dub compared to Surfer?
Dub uniquely offers: Conversion tracking, Open source.
What are the pros of Surfer compared to Dub?
Surfer uniquely offers: SEO optimization, Keyword research, Content editor, Easy to use, Content generation.
Is Dub better rated than Surfer?
Dub is rated 5.0★ from 23 reviews. Surfer is rated 4.4★ from 9 reviews.
What is the FactScore™ of Dub and Surfer?
FactScore™ weighs rating and review volume together. Dub scores 69 and Surfer scores 44.4.
Don't Get Fooled by Fake Social Media Videos
The world's first fact checker for social media. Paste any link and get an instant credibility score with sources.
Try FactCheckTool Free