Dub
The modern link attribution platform
Serpstat
The go-to platform for achieving search marketing goals
Updated February 2026
| Dub | Serpstat | |
|---|---|---|
| Rating | 5.0★ | 5.0★ |
| Reviews | 23 | 2 |
| Pros | 2 | 11 |
| FactScore™ | 69 | 23.9 |
FactScore™ Comparison
FactScore™ weighs both quality (rating) and popularity (reviews) for a fairer ranking than stars alone.
Pros & Cons
Only in Dub — Pros
Conversion tracking Open sourceBoth tools — Pros
—Only in Serpstat — Pros
SEO tool AI insights Big keyword database Competitor analysis Detailed reports Easy-to-use API Flexible reporting Keyword data collection Position tracking Pricing plans Team managementOnly in Dub — Cons
—Both tools — Cons
—Only in Serpstat — Cons
Confusing interfaceDetails
| Dub | Serpstat | |
|---|---|---|
| Categories | Affiliate marketing, Marketing automation platforms, Link in bio tools | Marketing automation platforms, SEO tools, Keyword research tools |
| Platforms | Web | Web |
| Became Popular | February 15, 2023 | October 5, 2016 |
| Website | dub.sh | serpstat.com |
Who Should Pick Which?
Choose Dub if...
- Conversion tracking
- Open source
Choose Serpstat if...
- SEO tool
- AI insights
- Big keyword database
With a FactScore™ of 69 vs 23.9, Dub leads in community reception. Dub uniquely offers Conversion tracking and Open source, while Serpstat stands out for SEO tool and AI insights.
What Users Say
Dub
Dub.co does provide superpowers to your links✨ My favorite part: a comprehensive analytics dashboard that lets you verify the click reporting accuracy across third-party advertising platforms (e.g...
Dub has saved me at least 4 hours of work weekly, finally gave me back control over my placed links, and allowed me to focus on what I do best: growing my clients' organic traffic and sales. I can'...
I use short links for everything, and Dub is an amazing product that solves this really well. On top of this, they have amazing analytics features that I plan to also integrate into fyli at some po...
Serpstat
Serpstat has been my assistant for 5 years. Oh, how many of your updates I have already met with delight! Highly recommend. Great job!
When you're managing an SEO team, it's critical to have a reliable platform with powerful capabilities at your fingertips. Serpstat fully meets this need — from daily position tracking to in-depth ...
Frequently Asked Questions
Which is better, Dub or Serpstat?
Based on FactScore™, Dub leads with a score of 69 vs 23.9. Dub has a higher rating of 5.0★ compared to 5.0★.
What are the pros of Dub compared to Serpstat?
Dub uniquely offers: Conversion tracking, Open source.
What are the pros of Serpstat compared to Dub?
Serpstat uniquely offers: SEO tool, AI insights, Big keyword database, Competitor analysis, Detailed reports.
Is Dub better rated than Serpstat?
Dub is rated 5.0★ from 23 reviews. Serpstat is rated 5.0★ from 2 reviews.
What is the FactScore™ of Dub and Serpstat?
FactScore™ weighs rating and review volume together. Dub scores 69 and Serpstat scores 23.9.
Don't Get Fooled by Fake Social Media Videos
The world's first fact checker for social media. Paste any link and get an instant credibility score with sources.
Try FactCheckTool Free