Folderly
Make the inbox your only destination folder
Loops
Email for modern SaaS
Updated February 2026
| Folderly | Loops | |
|---|---|---|
| Rating | 5.0★ | 4.9★ |
| Reviews | 48 | 127 |
| Pros | 17 | 19 |
| FactScore™ | 84.5 | 103.5 |
FactScore™ Comparison
FactScore™ weighs both quality (rating) and popularity (reviews) for a fairer ranking than stars alone.
Pros & Cons
Only in Folderly — Pros
Email deliverability Spam prevention Comprehensive solution Robust features Customer support Email outreach optimization Email spam words checker DNS settings management Increased open rates AI-driven approach Best practices recommendations Blacklist monitoring Spam trigger detection Email infrastructure analysis Real-time monitoring Simple setupBoth tools — Pros
User-friendly interfaceOnly in Loops — Pros
Simplicity Marketing email support Transactional email support Fast setup Automation features Developer friendly Clean UX Responsive support Excellent customer service Integration with third-party services Pre-designed templates Advanced segmentation Affordable pricing API integration High deliverability Lifecycle automation Notion-style block editor High open ratesOnly in Folderly — Cons
—Both tools — Cons
—Only in Loops — Cons
Focus on SaaS companies Buggy UI/UX Customer service Lack of undo command Limited features for non-SaaS businesses No API client packagesDetails
| Folderly | Loops | |
|---|---|---|
| Categories | Email marketing, Marketing automation platforms, Safety and Privacy platforms, AI Infrastructure Tools | Email marketing, Marketing automation platforms |
| Platforms | Web | Web |
| Became Popular | November 26, 2020 | March 7, 2022 |
| Website | folderly.com | loops.so |
Who Should Pick Which?
Choose Folderly if...
- Email deliverability
- Spam prevention
- Comprehensive solution
Choose Loops if...
- Simplicity
- Marketing email support
- Transactional email support
With a FactScore™ of 84.5 vs 103.5, Loops leads in community reception. Folderly uniquely offers Email deliverability and Spam prevention, while Loops stands out for Simplicity and Marketing email support.
What Users Say
Folderly
I think Folderly is truly changing the game in the email deliverability industry, leaving warmup solutions in the dust 😍 It's more than diagnosing and applying a "patch." This solution fixes deliv...
I've been here since the early days of Folderly, witnessing its growth and development. With our ever-evolving platform, we're now proud to have helped hundreds of clients! Our Customer Success tea...
Proper email deliverability prepares and maintains the entire email infrastructure. Google Startups Fund backs Folderly to create a comprehensive deliverability solution. This includes managing dom...
Loops
I've been waiting for this forever. Tried soooo many different solutions and this one was exactly what I needed: - A decent editor UX (It's ok to be opinionated in possibilities. I don't care that ...
Congrats Loops team! Loops is the best email software I've ever used. I used to dread sending emails to my users on our previous email client because it was so junky and full of friction: broken im...
Amazing app. As a design tool, we wanted an email solution that could let us add some personality to our emails without sacrificing deliverability. Loops was perfect in that we were able to create ...
Frequently Asked Questions
Which is better, Folderly or Loops?
Based on FactScore™, Loops leads with a score of 103.5 vs 84.5. Loops has a higher rating of 4.9★ compared to 5.0★.
What are the pros of Folderly compared to Loops?
Folderly uniquely offers: Email deliverability, Spam prevention, Comprehensive solution, Robust features, Customer support.
What are the pros of Loops compared to Folderly?
Loops uniquely offers: Simplicity, Marketing email support, Transactional email support, Fast setup, Automation features.
Is Folderly better rated than Loops?
Folderly is rated 5.0★ from 48 reviews. Loops is rated 4.9★ from 127 reviews.
What is the FactScore™ of Folderly and Loops?
FactScore™ weighs rating and review volume together. Folderly scores 84.5 and Loops scores 103.5.
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