Keyword Insights
Keyword clustering and intent at scale
Segment
The leading customer data platform
Updated February 2026
| Keyword Insights | Segment | |
|---|---|---|
| Rating | 4.9★ | 5.0★ |
| Reviews | 12 | 18 |
| Pros | 12 | 13 |
| FactScore™ | 54.8 | 63.9 |
FactScore™ Comparison
FactScore™ weighs both quality (rating) and popularity (reviews) for a fairer ranking than stars alone.
Pros & Cons
Only in Keyword Insights — Pros
Keyword clustering Time saving Customer service Fast performance Search intent analysis Easy to use Content planning Scalable solution Supports decision making Detailed reports Geo-specific SERP data ReliableBoth tools — Pros
—Only in Segment — Pros
Centralized data management Analytics tool compatibility Enhanced customer engagement Clean and consistent data Customer data platform Data routing Data-driven decision making Ease of integration Unified customer records Data integration Streamlined data collection Eliminates manual tasks Seamless onboardingOnly in Keyword Insights — Cons
Not cheapBoth tools — Cons
—Only in Segment — Cons
—Details
| Keyword Insights | Segment | |
|---|---|---|
| Categories | Data analysis tools, SEO tools, Keyword research tools | Data analysis tools, Website analytics |
| Platforms | Web | Web |
| Became Popular | April 20, 2022 | March 25, 2014 |
| Website | www.keywordinsights.ai | segment.com |
Who Should Pick Which?
Choose Keyword Insights if...
- Keyword clustering
- Time saving
- Customer service
Choose Segment if...
- Centralized data management
- Analytics tool compatibility
- Enhanced customer engagement
With a FactScore™ of 54.8 vs 63.9, Segment leads in community reception. Keyword Insights uniquely offers Keyword clustering and Time saving, while Segment stands out for Centralized data management and Analytics tool compatibility.
What Users Say
Keyword Insights
Such an amazing platform it does what competitor try and do and makes it 10x better and faster!
Love it!
Keyword insights utilise geo-specific SERP data to cluster keywords into similar groups whilst also working out the search intent behind them. Like this tool because it helps me find what the main ...
Segment
In "We Are Learning," Segment serves as the backbone of our data-driven decision-making process. Its Customer Data Platform (CDP) capabilities have streamlined the way we collect, unify, and analyz...
Segment helps us feed Mixpanel data for all user insights we need to make sure that Climatize is working well and meeting all your impact investing needs.
Centralizes customer data collection, ensures clean, consistent data, and empowers personalized experiences and analytics!
Related Comparisons
Frequently Asked Questions
Which is better, Keyword Insights or Segment?
Based on FactScore™, Segment leads with a score of 63.9 vs 54.8. Segment has a higher rating of 5.0★ compared to 4.9★.
What are the pros of Keyword Insights compared to Segment?
Keyword Insights uniquely offers: Keyword clustering, Time saving, Customer service, Fast performance, Search intent analysis.
What are the pros of Segment compared to Keyword Insights?
Segment uniquely offers: Centralized data management, Analytics tool compatibility, Enhanced customer engagement, Clean and consistent data, Customer data platform.
Is Keyword Insights better rated than Segment?
Keyword Insights is rated 4.9★ from 12 reviews. Segment is rated 5.0★ from 18 reviews.
What is the FactScore™ of Keyword Insights and Segment?
FactScore™ weighs rating and review volume together. Keyword Insights scores 54.8 and Segment scores 63.9.
Don't Get Fooled by Fake Social Media Videos
The world's first fact checker for social media. Paste any link and get an instant credibility score with sources.
Try FactCheckTool Free