lemlist
The cold outreach tool that helps you get replies
Postmark
Email for web applications
Updated February 2026
| lemlist | Postmark | |
|---|---|---|
| Rating | 4.6★ | 5.0★ |
| Reviews | 19 | 17 |
| Pros | 12 | 9 |
| FactScore™ | 59.6 | 62.8 |
FactScore™ Comparison
FactScore™ weighs both quality (rating) and popularity (reviews) for a fairer ranking than stars alone.
Pros & Cons
Only in lemlist — Pros
Easy to use Sales automation Personalized email outreach Campaign creation Cross-channel sequences Automated follow-ups CRM integration Customer support Image and video embedding Proactive support AI enrichment Easy setupBoth tools — Pros
—Only in Postmark — Pros
Reliable email delivery Fast performance Human support Transactional email Affordable pricing Email templates Excellent documentation Simple API Spam filterOnly in lemlist — Cons
Configuration complexity Interface updates Credit card handling Email domain blacklisting Lead verification issuesBoth tools — Cons
—Only in Postmark — Cons
—Details
| lemlist | Postmark | |
|---|---|---|
| Categories | Email marketing, Marketing automation platforms, Lead generation software, Sales enablement, AI sales tools | Email clients, Email marketing |
| Platforms | Web | Web · iOS |
| Became Popular | January 24, 2018 | July 23, 2014 |
| Website | lemlist.com | postmarkapp.com |
Who Should Pick Which?
Choose lemlist if...
- Easy to use
- Sales automation
- Personalized email outreach
Choose Postmark if...
- Reliable email delivery
- Fast performance
- Human support
With a FactScore™ of 59.6 vs 62.8, Postmark leads in community reception. lemlist uniquely offers Easy to use and Sales automation, while Postmark stands out for Reliable email delivery and Fast performance.
What Users Say
lemlist
I worked almost 3 years at lemlist, so I might be a bit biased, but it's by far the best cold outreach tool. A strong focus on booking more meetings, a delightful UI, and tons of content.
The best - and french - tool to reach out to your target audience. Smart automation, crosscanal sequences, AI enrichment... all the perks for your sales/marketing team AND sooo user friendly 🔥
We use Lemlist for our mail and linkedin outreach. It's just so easy to create a campaign, add leads and automate the whole sales cycle.
Postmark
We use Postmark to send emails and manage newsletters directly from BlogBowl. Big thanks to Postmark for their reliable API and top-notch deliverability, which makes sure your newsletters actually ...
We use Postmark not only for our emails, but also to power Ply's built-in dynamic email capabilities. It's reliable, well documented and most of all - comes with awesome human support.
Once you get familiar with Postmark's layouts and templates, the service is great for quickly creating email templates and sending them out using their simple API. The UI is simple and intuitive.
Related Comparisons
Frequently Asked Questions
Which is better, lemlist or Postmark?
Based on FactScore™, Postmark leads with a score of 62.8 vs 59.6. Postmark has a higher rating of 5.0★ compared to 4.6★.
What are the pros of lemlist compared to Postmark?
lemlist uniquely offers: Easy to use, Sales automation, Personalized email outreach, Campaign creation, Cross-channel sequences.
What are the pros of Postmark compared to lemlist?
Postmark uniquely offers: Reliable email delivery, Fast performance, Human support, Transactional email, Affordable pricing.
Is lemlist better rated than Postmark?
lemlist is rated 4.6★ from 19 reviews. Postmark is rated 5.0★ from 17 reviews.
What is the FactScore™ of lemlist and Postmark?
FactScore™ weighs rating and review volume together. lemlist scores 59.6 and Postmark scores 62.8.
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