Segment
The leading customer data platform
Smartlook
Smartlook is a qualitative analytics solution
Updated February 2026
| Segment | Smartlook | |
|---|---|---|
| Rating | 5.0★ | 4.0★ |
| Reviews | 18 | 2 |
| Pros | 13 | 0 |
| FactScore™ | 63.9 | 19.1 |
FactScore™ Comparison
FactScore™ weighs both quality (rating) and popularity (reviews) for a fairer ranking than stars alone.
Pros & Cons
Only in Segment — Pros
Centralized data management Analytics tool compatibility Enhanced customer engagement Clean and consistent data Customer data platform Data routing Data-driven decision making Ease of integration Unified customer records Data integration Streamlined data collection Eliminates manual tasks Seamless onboardingBoth tools — Pros
—Only in Smartlook — Pros
No unique pros listedOnly in Segment — Cons
—Both tools — Cons
—Only in Smartlook — Cons
—Details
| Segment | Smartlook | |
|---|---|---|
| Categories | Data analysis tools, Website analytics | Data analysis tools, Website analytics, User research |
| Platforms | Web | Web |
| Became Popular | March 25, 2014 | October 25, 2016 |
| Website | segment.com | www.smartlook.com |
Who Should Pick Which?
Choose Segment if...
- Centralized data management
- Analytics tool compatibility
- Enhanced customer engagement
Choose Smartlook if...
- No unique pros listed
With a FactScore™ of 63.9 vs 19.1, Segment leads in community reception. Segment uniquely offers Centralized data management and Analytics tool compatibility, while Smartlook stands out for No unique pros listed.
What Users Say
Segment
In "We Are Learning," Segment serves as the backbone of our data-driven decision-making process. Its Customer Data Platform (CDP) capabilities have streamlined the way we collect, unify, and analyz...
Segment helps us feed Mixpanel data for all user insights we need to make sure that Climatize is working well and meeting all your impact investing needs.
Centralizes customer data collection, ensures clean, consistent data, and empowers personalized experiences and analytics!
Smartlook
Congratulations on the successful unveiling of your new product Crash reports on Product Hunt! It's a testament to your vision and hard work. Keep it up team @getsmartlook
Great product for tracking data
Related Comparisons
Frequently Asked Questions
Which is better, Segment or Smartlook?
Based on FactScore™, Segment leads with a score of 63.9 vs 19.1. Segment has a higher rating of 5.0★ compared to 4.0★.
What are the pros of Segment compared to Smartlook?
Segment uniquely offers: Centralized data management, Analytics tool compatibility, Enhanced customer engagement, Clean and consistent data, Customer data platform.
What are the pros of Smartlook compared to Segment?
Smartlook uniquely offers: No unique pros listed.
Is Segment better rated than Smartlook?
Segment is rated 5.0★ from 18 reviews. Smartlook is rated 4.0★ from 2 reviews.
What is the FactScore™ of Segment and Smartlook?
FactScore™ weighs rating and review volume together. Segment scores 63.9 and Smartlook scores 19.1.
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