Segment

The leading customer data platform

★★★★★ 5.0/5
FactScore™ 63.9
VS

Swetrix

Cookieless and open source Google Analytics alternative

★★★★★ 5.0/5
FactScore™ 23.9

Updated February 2026

Segment Swetrix
Rating 5.0★ 5.0★
Reviews 18 2
Pros 13 0
FactScore™ 63.9 23.9

FactScore™ Comparison

FactScore™ weighs both quality (rating) and popularity (reviews) for a fairer ranking than stars alone.

👑
63.9
Segment FactScore™
★ Segment wins on FactScore™
23.9
Swetrix FactScore™

Pros & Cons

Only in Segment — Pros

Centralized data management Analytics tool compatibility Enhanced customer engagement Clean and consistent data Customer data platform Data routing Data-driven decision making Ease of integration Unified customer records Data integration Streamlined data collection Eliminates manual tasks Seamless onboarding

Both tools — Pros

Only in Swetrix — Pros

No unique pros listed

Only in Segment — Cons

Both tools — Cons

Only in Swetrix — Cons

Details

Segment Swetrix
Categories Data analysis tools, Website analytics Data analysis tools, Website analytics
Platforms Web Web
Became Popular March 25, 2014 January 5, 2022
Website segment.com swetrix.com

Who Should Pick Which?

Choose Segment if...

  • Centralized data management
  • Analytics tool compatibility
  • Enhanced customer engagement

Choose Swetrix if...

  • No unique pros listed

With a FactScore™ of 63.9 vs 23.9, Segment leads in community reception. Segment uniquely offers Centralized data management and Analytics tool compatibility, while Swetrix stands out for No unique pros listed.

3

What Users Say

Segment

A
Atle Oct 2, 2023
★★★★★

In "We Are Learning," Segment serves as the backbone of our data-driven decision-making process. Its Customer Data Platform (CDP) capabilities have streamlined the way we collect, unify, and analyz...

J
Joshua Apr 22, 2024
★★★★★

Segment helps us feed Mixpanel data for all user insights we need to make sure that Climatize is working well and meeting all your impact investing needs.

A
Avril May 12, 2025
★★★★★

Centralizes customer data collection, ensures clean, consistent data, and empowers personalized experiences and analytics!

Swetrix

G
Grzegorz Feb 21, 2023
★★★★★

Simple setup, clean interface and simplicity. Analytics without having to notify users about cookies makes this solution one of my biggest discoveries this year (right after chatGPT). I use Swetrix...

Frequently Asked Questions

Which is better, Segment or Swetrix?

Based on FactScore™, Segment leads with a score of 63.9 vs 23.9. Segment has a higher rating of 5.0★ compared to 5.0★.

What are the pros of Segment compared to Swetrix?

Segment uniquely offers: Centralized data management, Analytics tool compatibility, Enhanced customer engagement, Clean and consistent data, Customer data platform.

What are the pros of Swetrix compared to Segment?

Swetrix uniquely offers: No unique pros listed.

Is Segment better rated than Swetrix?

Segment is rated 5.0★ from 18 reviews. Swetrix is rated 5.0★ from 2 reviews.

What is the FactScore™ of Segment and Swetrix?

FactScore™ weighs rating and review volume together. Segment scores 63.9 and Swetrix scores 23.9.

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