Segment

The leading customer data platform

★★★★★ 5.0/5
FactScore™ 63.9
VS

umami

A self-hosted alternative to Google Analytics

★★★★★ 5.0/5
FactScore™ 42.3

Updated February 2026

Segment umami
Rating 5.0★ 5.0★
Reviews 18 6
Pros 13 0
FactScore™ 63.9 42.3

FactScore™ Comparison

FactScore™ weighs both quality (rating) and popularity (reviews) for a fairer ranking than stars alone.

👑
63.9
Segment FactScore™
★ Segment wins on FactScore™
42.3
umami FactScore™

Pros & Cons

Only in Segment — Pros

Centralized data management Analytics tool compatibility Enhanced customer engagement Clean and consistent data Customer data platform Data routing Data-driven decision making Ease of integration Unified customer records Data integration Streamlined data collection Eliminates manual tasks Seamless onboarding

Both tools — Pros

Only in umami — Pros

No unique pros listed

Only in Segment — Cons

Both tools — Cons

Only in umami — Cons

Details

Segment umami
Categories Data analysis tools, Website analytics Website analytics
Platforms Web Web
Became Popular March 25, 2014 August 18, 2020
Website segment.com umami.is

Who Should Pick Which?

Choose Segment if...

  • Centralized data management
  • Analytics tool compatibility
  • Enhanced customer engagement

Choose umami if...

  • No unique pros listed

With a FactScore™ of 63.9 vs 42.3, Segment leads in community reception. Segment uniquely offers Centralized data management and Analytics tool compatibility, while umami stands out for No unique pros listed.

3

What Users Say

Segment

A
Atle Oct 2, 2023
★★★★★

In "We Are Learning," Segment serves as the backbone of our data-driven decision-making process. Its Customer Data Platform (CDP) capabilities have streamlined the way we collect, unify, and analyz...

J
Joshua Apr 22, 2024
★★★★★

Segment helps us feed Mixpanel data for all user insights we need to make sure that Climatize is working well and meeting all your impact investing needs.

A
Avril May 12, 2025
★★★★★

Centralizes customer data collection, ensures clean, consistent data, and empowers personalized experiences and analytics!

umami

A
Amrutha Nov 12, 2025
★★★★★

Shoutout to @umami_software 📊 Every Waldium blog gets analytics. But we didn't want to force Google Analytics on everyone Umami is self-hosted, open source, privacy-first analytics. No cookies. No...

M
Mathias Jul 10, 2024
★★★★★

I love the simplicity of Umami. I use this to track all my projects in a privacy-friendly way.

P
Philipp Jul 17, 2024
★★★★★

Setting up umami takes like 5s and it's got all the features I need for now

Frequently Asked Questions

Which is better, Segment or umami?

Based on FactScore™, Segment leads with a score of 63.9 vs 42.3. Segment has a higher rating of 5.0★ compared to 5.0★.

What are the pros of Segment compared to umami?

Segment uniquely offers: Centralized data management, Analytics tool compatibility, Enhanced customer engagement, Clean and consistent data, Customer data platform.

What are the pros of umami compared to Segment?

umami uniquely offers: No unique pros listed.

Is Segment better rated than umami?

Segment is rated 5.0★ from 18 reviews. umami is rated 5.0★ from 6 reviews.

What is the FactScore™ of Segment and umami?

FactScore™ weighs rating and review volume together. Segment scores 63.9 and umami scores 42.3.

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