Segment
The leading customer data platform
Usermaven
Simple yet powerful, AI-driven analytics tool for marketers
Updated February 2026
| Segment | Usermaven | |
|---|---|---|
| Rating | 5.0★ | 4.9★ |
| Reviews | 18 | 20 |
| Pros | 13 | 19 |
| FactScore™ | 63.9 | 64.1 |
FactScore™ Comparison
FactScore™ weighs both quality (rating) and popularity (reviews) for a fairer ranking than stars alone.
Pros & Cons
Only in Segment — Pros
Centralized data management Analytics tool compatibility Enhanced customer engagement Clean and consistent data Customer data platform Data routing Data-driven decision making Ease of integration Unified customer records Data integration Streamlined data collection Eliminates manual tasks Seamless onboardingBoth tools — Pros
—Only in Usermaven — Pros
Easy to use Comprehensive analytics Privacy-focused Active development Funnel analysis Multi-touch attribution Accurate tracking Auto-captured events Cookie-less tracking No coding required Pixel whitelabelling User journey tracking Contacts hub Customization options Detailed documentation Free plan GDPR compliant Integration support Segmentation capabilitiesOnly in Segment — Cons
—Both tools — Cons
—Only in Usermaven — Cons
Translation limitationsDetails
| Segment | Usermaven | |
|---|---|---|
| Categories | Data analysis tools, Website analytics | Data analysis tools, Business intelligence software, Website analytics |
| Platforms | Web | Web |
| Became Popular | March 25, 2014 | September 15, 2022 |
| Website | segment.com | usermaven.com |
Who Should Pick Which?
Choose Segment if...
- Centralized data management
- Analytics tool compatibility
- Enhanced customer engagement
Choose Usermaven if...
- Easy to use
- Comprehensive analytics
- Privacy-focused
With a FactScore™ of 63.9 vs 64.1, Usermaven leads in community reception. Segment uniquely offers Centralized data management and Analytics tool compatibility, while Usermaven stands out for Easy to use and Comprehensive analytics.
What Users Say
Segment
In "We Are Learning," Segment serves as the backbone of our data-driven decision-making process. Its Customer Data Platform (CDP) capabilities have streamlined the way we collect, unify, and analyz...
Segment helps us feed Mixpanel data for all user insights we need to make sure that Climatize is working well and meeting all your impact investing needs.
Centralizes customer data collection, ensures clean, consistent data, and empowers personalized experiences and analytics!
Usermaven
I've been using Usermaven for about a month and am very happy with it. Like Waqar says in his note, he built it because the other tools are too complicated to set up. This is especially true for an...
Quick background on my tech stack, Segment.io & Heap (Our Web + Product analytics tool currently). We've been using Heap for sometime now, and always on the lookout for alternatives. I checked ...
Such a game changing tool. I've been very lucky to be its early adopter. Its ease of use is something which I really like. Great team. They're shipping new feature every month. Keep making it more ...
Related Comparisons
Frequently Asked Questions
Which is better, Segment or Usermaven?
Based on FactScore™, Usermaven leads with a score of 64.1 vs 63.9. Usermaven has a higher rating of 4.9★ compared to 5.0★.
What are the pros of Segment compared to Usermaven?
Segment uniquely offers: Centralized data management, Analytics tool compatibility, Enhanced customer engagement, Clean and consistent data, Customer data platform.
What are the pros of Usermaven compared to Segment?
Usermaven uniquely offers: Easy to use, Comprehensive analytics, Privacy-focused, Active development, Funnel analysis.
Is Segment better rated than Usermaven?
Segment is rated 5.0★ from 18 reviews. Usermaven is rated 4.9★ from 20 reviews.
What is the FactScore™ of Segment and Usermaven?
FactScore™ weighs rating and review volume together. Segment scores 63.9 and Usermaven scores 64.1.
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