Plausible Analytics

Simple analytics for your website

★★★★★ 4.9/5 from 33 reviews

What is Plausible Analytics?

A privacy focused, open source alternative to Google Analytics that lets you measure your traffic and gives you 100% data ownership.

Pros & Cons

Pros

  • Google Analytics alternative
  • Privacy focused
  • Easy to use
  • Clean user interface
  • Simple setup
  • Actionable insights
  • Cookie-free
  • Excludes bot traffic
  • No bloat
  • Open source
  • Transparent business model
  • Essential metrics
  • First-party tracking
  • Real-time analytics
  • Scalability

Cons

  • Lacking documentation
  • Outdated information
  • Poor customer support

Tool Details

Categories Safety and Privacy platforms, Website analytics
Website plausible.io
Became Popular August 27, 2020
Platforms Web
Social

Recent Reviews (12)

H
Harrison Jul 15, 2024
★★★★★

Plausible is handling all of our page stats and link tracking. We're thrilled with their API and security, ease of use, and scalability for what we're building. They came highly recommended and it's easy to see why. Super easy to use!

Easy to use Scalability
N
Nilay Aug 17, 2024
★★★★★

Plausible gives us essential website analytics without compromising user privacy or adding bloat. It's simpler than google analytics.

Privacy focused Google Analytics alternative No bloat
R
Rachel Aug 28, 2024
★★★★★

A great alternative to GA that allows us to track website metrics and the impact of our rebrand launch.

Google Analytics alternative
D
D Mar 16, 2022
★★☆☆☆

Basic feature are in place. But documentation is lacking and in some areas the information (like for the goals) is outdated. Support provides... wel no support. We also have an issue were we got a lot of 404 pages, contacted support about this and provided with 11-12 date/times/screenshots but they simply said: we dont know. A shame, it seems like a good product but support and the feature doesnt explain the price. Its basically just an open source script with a fancy site

Poor customer support Outdated information Lacking documentation
M
Mike Jul 22, 2025
★★★★☆

Plausible is what we switched to after leaving Google Analytics. I set it up for a few client sites. My team likes how clean and privacy-first it feels. Some reporting features are basic, but the core experience is solid. It’s simple and transparent.

Simple setup Privacy focused Google Analytics alternative Clean user interface Transparent business model
J
José Feb 26, 2024
★★★★★

Plausible Analytics is a web analytics tool that stands out for its focus on privacy and transparency. What impresses me most about Plausible is its commitment to helping people safeguard their online privacy by offering an ethical alternative to traditional analytics solutions. Their transparent business model and user privacy focus are a breath of fresh air in the web analytics industry. This approach has deeply inspired me and motivated me to seek ways to apply similar principles in my digital marketing studio. Plausible demonstrates that it is possible to gain valuable insights without compromising user privacy, and that's something I aim to integrate into my own professional practice.

Privacy focused Google Analytics alternative Transparent business model
T
Tymek Nov 7, 2024
★★★★★

Honestly, it was a huge relief to drop Google Analytics and pick up some simpler tool that work out of the box. It's pretty simple but enough for my needs of tracking traffing on my personal website and small commercial products. Also I really like that it excludes the bot traffic by default.

Simple setup Google Analytics alternative Excludes bot traffic
V
Víctor Mar 18, 2025
★★★★★

Works great, super fast, and allowed me to remove the cookies banner on my websites. Been using the community edition (for personal sites) as well as the paid one (for professional ones), super happy with both options.

Cookie-free
G
Gloria May 16, 2025
★★★★★

I use it to track traffic on my personal website and small commercial products, and it works well for me. Furthermore, I like that it automatically excludes bot traffic.

Excludes bot traffic
R
Roger Aug 29, 2023
★★★★★

Does just what is says on the can! The first-party tracking with a custom subdomain works really well too. I've integrated with static sites and Next.js

First-party tracking
M
Michael Oct 3, 2023
★★★★★

Works great for my analytics needs and it is written in Elixir which I also use for Cassava.

B
Bhavik Dec 30, 2023
★★★★★

Best analytics app that is both Privacy and Performance friendly. Provides every essential metric of your site to get an idea of every visit happening on your site. The best alternative to Google Analytics.

Privacy focused Google Analytics alternative Essential metrics

Frequently Asked Questions about Plausible Analytics

When did Plausible Analytics become popular?

Plausible Analytics became popular around August 27, 2020.

What are the main advantages of using Plausible Analytics?

The top advantages of Plausible Analytics include: Google Analytics alternative, privacy focused, easy to use, clean user interface, simple setup.

What are the disadvantages of Plausible Analytics?

Some reported disadvantages of Plausible Analytics include: lacking documentation, outdated information, poor customer support.

What is Plausible Analytics's overall user rating?

Plausible Analytics has an overall rating of 4.9/5 based on 33 user reviews.

What type of tool is Plausible Analytics?

Plausible Analytics belongs to the following categories: Safety and Privacy platforms, Website analytics.

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