Figma

We chose Figma because it enables real-time collaboration, reduces setup and tooling friction, and keeps design, product, and engineering teams aligned in a single shared workspace. Its browser-based approach, strong component and design system support, and seamless handoff to developers make it especially effective for fast-moving, cross-functional teams. Figma allows us to scale design workflows efficiently while maintaining consistency across products and brands.

I evaluated Sketch, Adobe XD, and InVision before committing to Figma. What made Figma the clear winner: (1) Browser-based means zero friction for client collaboration, (2) Real-time multiplayer editing that actually works at scale, (3) The plugin ecosystem is unmatched, (4) Auto-layout and components are more powerful than competitors, (5) Cross-platform support means my team on Windows and Mac work seamlessly together. After 10 years in the industry and 200+ shipped products, Figma is the only tool I recommend without hesitation.

In comparison to Adobe XD, it's a far more superior product. It performs better and is more user friendly when it comes to applying any functionality to buttons, toggles, etc.

Imo Figma is still the best design / prototype product out there. The new AI features make it even stronger. Figma Make and Figma MCP are worth exploring.

Figma helps us design, iterate, and ship better product experiences.

Learning curve

Figma is where my brand visions come to life before they ever hit the feed. As a brand manager, it’s my go-to for keeping visual identity consistent across campaigns, and as a social media manager, it’s a lifesaver for collaborating with designers in real time. The live editing and comment features make feedback loops fast and (mostly) drama-free. My only wish? It could handle large projects with fewer lag spikes when everyone’s online at once. Still, Figma feels like the creative meeting room every modern marketing team needs, minus the awkward silence.

Figma Review (2025, from an AI-focused designer) Figma is still my go-to for designing UIs — clean, fast, collaborative. With the new AI updates, it's getting smarter: background removal, content suggestions, quick tweaks. Nothing revolutionary yet, but it helps speed up the boring stuff. Figma Make is where things really clicked for me. The flexibility and customization are exactly what I needed. It replaced a bunch of plugins and weird hacks. Honestly, for layout and system design, it’s never been better. But when it comes to prototyping AI behavior — agents, tool calls, branching logic — I step outside Figma. It’s just not built for that. You can fake chatbot flows, sure, but it’s static. There’s no real simulation of intelligence or state. That’s where tools like Lovable.dev or ProtoPie come in. I use those when I need to show how the product thinks, not just how it looks. And for anything close to the real thing, I’ll jump into code — React, Tailwind, whatever makes sense. Figma is evolving in the right direction. But for AI-native products, it's still the canvas, not the engine. I design in Figma. I prototype outside it. That’s the current vibe.

I use Figma daily with my team to design interfaces and collaborate in real time. The ability to work simultaneously on the same file makes feedback and revisions fast and smooth. I personally appreciate how easy it is to create prototypes and share them with stakeholders for quick approval. The intuitive tools allow me to design everything from simple wireframes to detailed mockups without hassle. Figma’s cloud-based platform means we can access our work from anywhere, which keeps our projects moving forward even when we are remote. It has truly transformed how my team designs and communicates visually. I highly recommend it.