HeadsUp

One agent, one job: tracks competitor changes and alerts you. Focused and effective.

I purchased HeadsUp a few weeks ago and the setup was easy. Now I get real-time updates on my competitors with insights that are actionable. I’ve used other tools like Hexowatch in the past, which were fine, but they felt like a firehose of raw data that required a lot of my own analysis. With HeadsUp, that heavy lifting is done for me—it not only tracks what changed, but also explains why it matters. Saves me a lot of time and mental bandwidth.

Super easy to set it up and helpful, but not overwhelming. Tracking competitors is usually overwhelming because it's too much information and without anything actionable it's just defeating. I think headsup straddles the line well between "here is some stuff that changed" and "here is what you should do"... (without getting me too sidetracked or depressed) I hope it supports more domains/companies on the same login soon.