Magic Hour

Platform for AI video generation

★★★★★ 4.9/5 from 28 reviews

What is Magic Hour?

Magic Hour allows anyone to create engaging video content in just minutes. We take the best open source models and put them in easy-to-use interfaces so you can generate videos in styles including animations, video-to-video, face swap, and text-to-video. You can use the product at magichour.ai

Pros & Cons

Pros

  • Face swap feature
  • Easy to use interface
  • Text-to-video
  • Diverse video styles
  • Engaging video content
  • Creative possibilities
  • User friendly
  • Frequent feature updates
  • High quality tools
  • Ai image editor
  • Animation series support
  • Api integration
  • Clothes changer
  • Consistent character generation
  • Free tools available
  • Great headshot
  • High accuracy
  • High-quality output
  • Image generator
  • Image-to-video
  • Short video generation
  • Time-saving
  • Video-to-video

Cons

  • Credit system issues
  • Deceptive pricing
  • Generation output quality

Tool Details

Categories Video editing, Photo editing, AI Generative Media
Website magichour.ai
Became Popular December 21, 2023
Platforms Web
Social

Recent Reviews (13)

I
illiana Feb 10, 2025
★★★★★

Great tool for content creation. They have so many options (text-to-video, face swap, etc.). The videos are solid quality and so so easy to make. They also have a ton of free tools so you can try them out before you buy.

Text-to-video Face swap feature Diverse video styles High quality tools Free tools available
P
Pulin Jun 23, 2025
★★★★★

The ease it provided of transforming photos into stunning AI art and generating engaging videos in various styles is impressive. Can't wait to explore the limitless creative possibilities it offers. Definitely a must-try for anyone looking to elevate their content!

Engaging video content Diverse video styles Creative possibilities
L
Lana Jan 11, 2026
★★★★★

I tried a lot of AI video tools and kept coming back to Magic Hour because it is fast to use and gets me to a usable result quickly. Face swap quality plus an easy workflow is the combination that made it stick for me.

I use Magic Hour to make short-form videos for social posts and quick creative tests. Most of my usage is face swap, lip sync, and video style transforms. The workflow is simple: upload, pick a look, generate, iterate.What I like:Face swap is the standout. It is easy to get a convincing result without fiddling with a bunch of settings, and it holds up better than most tools when the subject moves.The interface is straightforward. It feels built for creators who want results fast, not for people who want to tune models.There is a good mix of tools in one place. Text-to-video, video-to-video, and other generators make it easy to go from an idea to something shareable.Styles are genuinely diverse. You can get very different vibes quickly, which is useful when you are exploring concepts.The product ships often. New tools and improvements show up regularly, which makes it feel like a fast-moving platform. Easy to use interface Image-to-video Ai image editor Output quality is strong overall, but there are edge cases. Lip sync can slip a bit with harder videos.
A
Alex Jan 22, 2026
★★★★★

I also looked at CapCut and other editing apps, but I don’t enjoy editing and I’m not trying to become a video person. I tried a couple other AI tools too, and some are impressive, but they can feel either too technical or too hit-or-miss for what I want day to day. I even considered hiring someone for quick edits, but that’s slow when you just want to test an idea and move on.

It’s fantastic because it makes video creation feel effortless. I can take an idea I’d normally abandon because it sounds like too much work, upload something simple, and end up with a result that looks legit enough to post. The speed is the biggest thing. I don’t want to learn a complicated editor or spend an hour nudging tiny settings. Magic Hour gets me from zero to “okay this is actually good” really fast, and then it’s fun to generate a few versions and pick the best one. The main thing that can be improved is consistency. Sometimes you get something amazing on the first try, and the next variation is slightly off or has little weird artifacts. I also think the product could do a better job guiding you to the right mode for what you’re trying to do, especially if you’re new and just want the simplest path. And if you’re doing multiple outputs, stronger “keep the person looking the same” consistency would make it feel even more reliable.
J
Jonathan Jan 18, 2026
★★★★★

Fastest way to add AI to your app

Time-to-output is genuinely quick: I can go from “rough concept” to a usable clip in minutes, which is exactly what you want when you’re testing hooks or shipping content for a product launch.Good set of primitives: Face swap, lip sync, image/video generation, and a bunch of lightweight utilities. It feels like a toolkit you can combine, not one gimmicky effect.Low friction: You don’t need to be a video editor to get something decent. That matters when you’re wearing five hats. Api integration More control + repeatability: I’d love better “project”-style organization (versions, settings history, easy A/B comparisons) so I can reproduce a look reliably.
R
Ryan Oct 25, 2025
★★★★★

We chose Magic Hour for its balance of speed, quality, and scalability.

We’re building an apparel platform that lets people see how they look in different shirts using Magic Hour’s Clothes Changer API. Our ads get over a million views a day, and about 30K people try the face swap daily. The API handled that scale easily and was fast and easy to integrate. Image quality is solid for mobile (1024px), and the team has been great about feedback. Pricing is fair for high-volume use, which makes the model work for us. User friendly Clothes changer
R
Rachel Dec 11, 2025
★★★★★

Easy to use as a beginner and fast render time

My editing time went from 3 hours to 20 minutes per shoot. I kept checking the results thinking I missed something. Nope, just actually good. Finally have my evenings back
K
kevindepew1 Jun 1, 2025
★☆☆☆☆

It said I would need 1000 points to make a face swap video. I purchased 1000 points uploaded my pic and hit button to make the video. It said I needed 1001 points to make the video. I purchased another 1000 points because that’s the smallest amount you offer. Reset everything and it told I need 2001 points to make the video. It was then I realized I could adjust the time to change the number of points due. Your website doesn’t make that clear. That is so deceptive. It’s a cheap trick to make you rich. Stop trying to rip off your customers.

Credit system issues Deceptive pricing
K
Kristie Jun 23, 2025
★★★★★

Magic Hour is one of the most user friendly AI video tools I’ve tried. The interface is clean, the options are diverse from face swap to full text to video and everything just works without needing technical skills. It feels like having a powerful creative studio at your fingertips. I was able to turn a simple idea into an eye catching video in just a few minutes. Definitely a go to for quick, high impact content.

Easy to use interface User friendly Text-to-video Engaging video content Face swap feature Diverse video styles
D
DIVYANSH Aug 11, 2025
★★★★★

I was having trouble getting my content to stand out on Instagram because editing took a very long time and my ideas frequently didn't work. In just a few minutes, I produced amusing, excellent posts using Magic Hour AI's face-swapping tool. One of them even gained thousands of new Instagram followers after going viral. The increase in speed and creativity is unbelievable.

Face swap feature Creative possibilities

Frequently Asked Questions about Magic Hour

When did Magic Hour become popular?

Magic Hour became popular around December 21, 2023.

What are the main advantages of using Magic Hour?

The top advantages of Magic Hour include: face swap feature, easy to use interface, text-to-video, diverse video styles, engaging video content.

What are the disadvantages of Magic Hour?

Some reported disadvantages of Magic Hour include: credit system issues, deceptive pricing, generation output quality.

What is Magic Hour's overall user rating?

Magic Hour has an overall rating of 4.9/5 based on 28 user reviews.

What type of tool is Magic Hour?

Magic Hour belongs to the following categories: Video editing, Photo editing, AI Generative Media.

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