Clay
AI Personalized Outbound at Scale
Markopolo AI
Reach 30–40% more customers with personal outreach at scale
Updated February 2026
| Clay | Markopolo AI | |
|---|---|---|
| Rating | 4.9★ | 5.0★ |
| Reviews | 39 | 12 |
| Pros | 17 | 11 |
| FactScore™ | 77.7 | 55.7 |
FactScore™ Comparison
FactScore™ weighs both quality (rating) and popularity (reviews) for a fairer ranking than stars alone.
Pros & Cons
Only in Clay — Pros
Prospecting Data enrichment Time-saving Lead generation AI-powered features Automation Sales productivity Support team Multiple data sources Scalability User-friendly interface CRM integration Community engagement Free tier Customization Personalization Strong education supportBoth tools — Pros
—Only in Markopolo AI — Pros
Analytics Ad account audit Ad automation Customer support Feature updates ROI maximization User friendly Agentic sales Autonomous go-to-market (gtm) sales Retention engine Social media managementOnly in Clay — Cons
Learning curve Complex setup Glitchy performanceBoth tools — Cons
—Only in Markopolo AI — Cons
Inaccurate Google data Slow Google dataDetails
| Clay | Markopolo AI | |
|---|---|---|
| Categories | Email marketing, Marketing automation platforms, Lead generation software, Sales enablement, AI sales tools | Email marketing, AI sales tools, AI SDR |
| Platforms | Web | Web |
| Became Popular | February 8, 2022 | June 25, 2021 |
| Website | www.clay.com | www.markopolo.ai |
Who Should Pick Which?
Choose Clay if...
- Prospecting
- Data enrichment
- Time-saving
Choose Markopolo AI if...
- Analytics
- Ad account audit
- Ad automation
With a FactScore™ of 77.7 vs 55.7, Clay leads in community reception. Clay uniquely offers Prospecting and Data enrichment, while Markopolo AI stands out for Analytics and Ad account audit.
What Users Say
Clay
The best damn lead gen product in the market. We exclusively recommend Clay at Smartlead! Simple reason...nothing beats the product. Best feeling running a query and then seeing all the data popula...
man that's sick, meeting all my needs and expectations for such a tool if not exceeding that. It is stable, super powerful and easy to learn because of the design being user-centric. What drives th...
This product made my prospecting so much easier and actually kinda fun. I don't remember how many people I have already recommended this. Can't wait for the affiliate program to be set up haha! Awe...
Markopolo AI
Congrats on the launch! Making ad campaigns smarter and preempting potential issues is where the real magic happens. This seems like a tool that not only identifies the gaps but actively bridges th...
Related Comparisons
Frequently Asked Questions
Which is better, Clay or Markopolo AI?
Based on FactScore™, Clay leads with a score of 77.7 vs 55.7. Clay has a higher rating of 4.9★ compared to 5.0★.
What are the pros of Clay compared to Markopolo AI?
Clay uniquely offers: Prospecting, Data enrichment, Time-saving, Lead generation, AI-powered features.
What are the pros of Markopolo AI compared to Clay?
Markopolo AI uniquely offers: Analytics, Ad account audit, Ad automation, Customer support, Feature updates.
Is Clay better rated than Markopolo AI?
Clay is rated 4.9★ from 39 reviews. Markopolo AI is rated 5.0★ from 12 reviews.
What is the FactScore™ of Clay and Markopolo AI?
FactScore™ weighs rating and review volume together. Clay scores 77.7 and Markopolo AI scores 55.7.
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