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Frigade

Product growth and onboarding for modern software companies

★★★★★ 5.0/5
FactScore™ 57.3
VS

HubSpot

Grow better with HubSpot

★★★★★ 4.8/5
FactScore™ 87.9

Updated February 2026

Frigade HubSpot
Rating 5.0★ 4.8★
Reviews 13 70
Pros 20 20
FactScore™ 57.3 87.9

FactScore™ Comparison

FactScore™ weighs both quality (rating) and popularity (reviews) for a fairer ranking than stars alone.

57.3
Frigade FactScore™
👑
87.9
HubSpot FactScore™
★ HubSpot wins on FactScore™

Pros & Cons

Only in Frigade — Pros

Customizable onboarding Supportive team Easy integration Responsive to feedback Smooth onboarding Fast implementation Guided tours Informative tooltips No extra engineering work React UI components Animation from Reach components Clear documentation Developer-first approach Feature announcements Flexible platform NPS component Personalized onboarding flows Product education Quick setup Targeted audience flows

Both tools — Pros

—

Only in HubSpot — Pros

CRM integration Sales tools User-friendly interface Marketing automation Comprehensive suite Email marketing Integration with other tools Customer service tools Content management Analytics Workflow automation Powerful CRM All-in-one platform API integration Customer insights Email workflows Lead nurturing Automation features Customization options Seamless integration

Only in Frigade — Cons

Account level onboarding

Both tools — Cons

—

Only in HubSpot — Cons

High cost Complex setup Clunky interface Integration with other tools Over-engineered for small teams Analytics Limited customization

Details

Frigade HubSpot
Categories Customer support tools, No-code Platforms, AI Chatbots Customer support tools, CRM software, Marketing automation platforms, Sales enablement, AI sales tools
Platforms Web Web · iOS · Android
Became Popular October 10, 2023 August 15, 2014
Website frigade.com www.hubspot.com

Who Should Pick Which?

Choose Frigade if...

  • Customizable onboarding
  • Supportive team
  • Easy integration

Choose HubSpot if...

  • CRM integration
  • Sales tools
  • User-friendly interface

With a FactScore™ of 57.3 vs 87.9, HubSpot leads in community reception. Frigade uniquely offers Customizable onboarding and Supportive team, while HubSpot stands out for CRM integration and Sales tools.

3

What Users Say

Frigade

M
Mustafa Oct 10, 2023
★★★★★

We lost countless hours of implementing onboarding and product navigation ourselves. It might be late for us to switch, but for our next projects using Frigade is a no brainer. The only missing pie...

P
Pouya Oct 10, 2023
★★★★★

We just started using Frigade and are very happy so far! As a consumer product with a global user base, onboarding is super important to us. Up until now, building new onboarding has been tedious a...

A
Alan Oct 10, 2023
★★★★★

Very useful tool! been using it for a while for our fintech startup. Is there a way to modify the Frigade NPS component to create a CES (customer effort score) survey, reducing the score range to 1...

HubSpot

K
Krishay Sep 11, 2024
★★★★★

We evaluated various CRM solutions, including HubSpot, which impressed us with its robust feature set and user-friendly interface. However, we also considered alternatives like Salesforce and Zoho ...

A
Alexander Dec 3, 2024
★★★★★

I'm not even sure what we'd do without Hubspot. All our email, customer support, customer records are here. It's so useful. One of the ways we use Hubspot is with a SmythOS agent that integrates wi...

T
Tim Jul 6, 2025
★★★★★

HubSpot’s CRM tools have been a game-changer for RepScout. They’ve made it easy to manage leads, track outreach, and automate follow-ups—all in one place. The intuitive interface and seamless integ...

Frequently Asked Questions

Which is better, Frigade or HubSpot?

Based on FactScore™, HubSpot leads with a score of 87.9 vs 57.3. HubSpot has a higher rating of 4.8★ compared to 5.0★.

What are the pros of Frigade compared to HubSpot?

Frigade uniquely offers: Customizable onboarding, Supportive team, Easy integration, Responsive to feedback, Smooth onboarding.

What are the pros of HubSpot compared to Frigade?

HubSpot uniquely offers: CRM integration, Sales tools, User-friendly interface, Marketing automation, Comprehensive suite.

Is Frigade better rated than HubSpot?

Frigade is rated 5.0★ from 13 reviews. HubSpot is rated 4.8★ from 70 reviews.

What is the FactScore™ of Frigade and HubSpot?

FactScore™ weighs rating and review volume together. Frigade scores 57.3 and HubSpot scores 87.9.

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