lemlist

The cold outreach tool that helps you get replies

★★★★★ 4.6/5
FactScore™ 59.6
VS

Markopolo AI

Reach 30–40% more customers with personal outreach at scale

★★★★★ 5.0/5
FactScore™ 55.7

Updated February 2026

lemlist Markopolo AI
Rating 4.6★ 5.0★
Reviews 19 12
Pros 12 11
FactScore™ 59.6 55.7

FactScore™ Comparison

FactScore™ weighs both quality (rating) and popularity (reviews) for a fairer ranking than stars alone.

👑
59.6
lemlist FactScore™
★ lemlist wins on FactScore™
55.7
Markopolo AI FactScore™

Pros & Cons

Only in lemlist — Pros

Easy to use Sales automation Personalized email outreach Campaign creation Cross-channel sequences Automated follow-ups CRM integration Image and video embedding Proactive support AI enrichment Easy setup

Both tools — Pros

Customer support

Only in Markopolo AI — Pros

Analytics Ad account audit Ad automation Feature updates ROI maximization User friendly Agentic sales Autonomous go-to-market (gtm) sales Retention engine Social media management

Only in lemlist — Cons

Configuration complexity Interface updates Credit card handling Email domain blacklisting Lead verification issues

Both tools — Cons

Only in Markopolo AI — Cons

Inaccurate Google data Slow Google data

Details

lemlist Markopolo AI
Categories Email marketing, Marketing automation platforms, Lead generation software, Sales enablement, AI sales tools Email marketing, AI sales tools, AI SDR
Platforms Web Web
Became Popular January 24, 2018 June 25, 2021
Website lemlist.com www.markopolo.ai

Who Should Pick Which?

Choose lemlist if...

  • Easy to use
  • Sales automation
  • Personalized email outreach

Choose Markopolo AI if...

  • Analytics
  • Ad account audit
  • Ad automation

With a FactScore™ of 59.6 vs 55.7, lemlist leads in community reception. lemlist uniquely offers Easy to use and Sales automation, while Markopolo AI stands out for Analytics and Ad account audit.

3

What Users Say

lemlist

R
Robin Apr 29, 2024
★★★★★

I worked almost 3 years at lemlist, so I might be a bit biased, but it's by far the best cold outreach tool. A strong focus on booking more meetings, a delightful UI, and tons of content.

M
Morgane Sep 9, 2024
★★★★★

The best - and french - tool to reach out to your target audience. Smart automation, crosscanal sequences, AI enrichment... all the perks for your sales/marketing team AND sooo user friendly 🔥

S
Stephane Jun 10, 2025
★★★★★

We use Lemlist for our mail and linkedin outreach. It's just so easy to create a campaign, add leads and automate the whole sales cycle.

Markopolo AI

M
Maksim Sep 28, 2023
★★★★★

Congrats on the launch! Making ad campaigns smarter and preempting potential issues is where the real magic happens. This seems like a tool that not only identifies the gaps but actively bridges th...

Frequently Asked Questions

Which is better, lemlist or Markopolo AI?

Based on FactScore™, lemlist leads with a score of 59.6 vs 55.7. lemlist has a higher rating of 4.6★ compared to 5.0★.

What are the pros of lemlist compared to Markopolo AI?

lemlist uniquely offers: Easy to use, Sales automation, Personalized email outreach, Campaign creation, Cross-channel sequences.

What are the pros of Markopolo AI compared to lemlist?

Markopolo AI uniquely offers: Analytics, Ad account audit, Ad automation, Feature updates, ROI maximization.

Is lemlist better rated than Markopolo AI?

lemlist is rated 4.6★ from 19 reviews. Markopolo AI is rated 5.0★ from 12 reviews.

What is the FactScore™ of lemlist and Markopolo AI?

FactScore™ weighs rating and review volume together. lemlist scores 59.6 and Markopolo AI scores 55.7.

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