Amplitude
Get data and insights to take action and drive growth
What is Amplitude?
Amplitude is the leading AI analytics platform, helping over 4,500 customers—including Atlassian, Burger King, NBCUniversal, Square, and Under Armour—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Fall 2025 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com.
Pros & Cons
Pros
- Actionable insights
- Deep user analytics
- Easy setup
- Advanced product analytics
- Intuitive interface
- AI-powered insights
- Custom event tracking
- High degree of personalization
- Powerful integrations
- Self-service analytics
- Real-time data
- Analytics
- Custom dashboards
- Educational content
- Free tier
- Segment integration
- Session replay
Cons
- Complex setup
- Confusing pricing plans
- High pricing
- Intuitive interface
- Slow performance
Tool Details
| Categories | Data analysis tools, Business intelligence software, Website analytics |
|---|---|
| Website | amplitude.com |
| Became Popular | August 5, 2015 |
| Platforms | Web |
| Social | Twitter · Instagram · Facebook · LinkedIn |
Recent Reviews (13)
I am a Growth Marketing Specialist working for startups and often use this tool with them basically because all the startups are B2B and SaaS. Besides the other web and data analytics tools, this product analytics tool I use it to be able to identify what is the behaviour, events and paths the users take from specific utms campaigns. Amplitude allows growth marketers to track utms and we can easily identify in funnels the steps of the signup, onboarding or some user flows. The thing that I most like about Amplitude is all the different analyses you can build and the easy way to choose events and metrics. I was missing on this tool more integration with marketing channels but that is something that they have already implemented which is great.
They gave us deep insights into how our beta merchants and their customers interacted with each stage of our checkout funnel. Using event-based analytics, we were able to correlate drop-offs with specific card scheme selections and geo-IP anomalies.
Amplitude is a game-changer when it comes to tracking user behavior and app performance. It allows us to dig deep into data and uncover actionable insights that drive decisions. The user-friendly interface makes complex analytics accessible, and the ability to create custom dashboards means we can track what matters most to us. It helps us understand how users are interacting with our app, so we can optimize the experience and drive growth. Plus, the real-time data keeps us agile, allowing us to respond quickly to trends.
Funnels and cohort analysis are more convenient here.
Amplitude helps us understand how readers actually use BookBerry - which books they're discovering, where they're getting stuck, and what features matter most. The event tracking is straightforward to implement, and the insights dashboard actually makes sense. took me less than a day to implement. rating 4 as yet to utilise the full potential.
1. Amplitude provides an intuitive interface that makes it easy to analyze and visualize data. 2.The real-time data updates and custom event tracking features make it easy to monitor key metrics and quickly adjust strategies. 3. Amplitude offers a wide range of integrations with other tools and platforms, making it a versatile option for businesses.
Amplitude has been a game-changer for understanding customer journeys at a granular level. The self-service analytics have empowered my team to uncover insights without constantly relying on engineers. The visibility into user behavior? Simply unmatched! 👏
Amplitude Analytics is the analytics tool that makes you go "aha!". It helps you see your product data in a whole new light and discover insights that you would have never found before. I was used to the old interface, so the changes were a bit jarring
Amplitude makes marketing analytics simple and powerful. I check it every day to track funnels, KPIs, test ideas, and find growth opportunities. It’s a must-have tool for anyone serious about data-driven marketing.
Great experience. Not all features are easy or straight-forward to use, but the biggest issue is understanding how to combine features, which seems to be Amplitude's biggest strength. After learning that, it is really powerful.
I think amplitude still the best data analytics now. But the problem, the price is high, only company with big capital that could afford it. Hopefully they will penetrate the product for middle to low business.
It's got basic views that are easy to understand, but also lets you build pretty insightful dashboards around actions the drive engagement and long term retention. Their cohorting is also pretty powerful.
Amplitude has helped us refine our product and improve user engagement. I notice some slow performance with large-scale data processing, but overall, it’s a solid tool
Frequently Asked Questions about Amplitude
When did Amplitude become popular?
Amplitude became popular around August 5, 2015.
What are the main advantages of using Amplitude?
The top advantages of Amplitude include: actionable insights, deep user analytics, easy setup, advanced product analytics, intuitive interface.
What are the disadvantages of Amplitude?
Some reported disadvantages of Amplitude include: complex setup, confusing pricing plans, high pricing, intuitive interface, slow performance.
What is Amplitude's overall user rating?
Amplitude has an overall rating of 4.8/5 based on 45 user reviews.
What type of tool is Amplitude?
Amplitude belongs to the following categories: Data analysis tools, Business intelligence software, Website analytics.
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