Loops

Email for modern SaaS

★★★★★ 4.9/5 from 127 reviews

What is Loops?

A better way to send marketing and transactional email.

Pros & Cons

Pros

  • Simplicity
  • User-friendly interface
  • Marketing email support
  • Transactional email support
  • Fast setup
  • Automation features
  • Developer friendly
  • Clean UX
  • Responsive support
  • Excellent customer service
  • Integration with third-party services
  • Pre-designed templates
  • Advanced segmentation
  • Affordable pricing
  • API integration
  • High deliverability
  • Lifecycle automation
  • Notion-style block editor
  • High open rates

Cons

  • Focus on SaaS companies
  • Buggy UI/UX
  • Customer service
  • Lack of undo command
  • Limited features for non-SaaS businesses
  • No API client packages

Tool Details

Categories Email marketing, Marketing automation platforms
Website loops.so
Became Popular March 7, 2022
Platforms Web
Social

Recent Reviews (13)

O
Oliver Sep 6, 2023
★★★★★

I've been waiting for this forever. Tried soooo many different solutions and this one was exactly what I needed: - A decent editor UX (It's ok to be opinionated in possibilities. I don't care that much but I dread shitty editing experiences) - An easy way to pull in and segment contacts - A way to do both dedicated outreach (investor, community updates) and transactionals in one I ditched 5 tools for this and insta-upgraded to the $200 plan Things that can be improved: - Web-view of the email so I can easily send it also to my non-email contacts - Better integration into Airtable for better user management and pre-segmentation - Better analytics (though know that's coming soon)

Clean UX Transactional email support Marketing email support Advanced segmentation Integration with third-party services
B
Besart Sep 6, 2023
★★★★★

Congrats Loops team! Loops is the best email software I've ever used. I used to dread sending emails to my users on our previous email client because it was so junky and full of friction: broken images, badly formatted text, weird design. It was all a nightmare. Loops has completely transformed that feeling from dread to absolute delight. Now, I look forward to emailing our users! The interface is seamless, lightweight, and a joy to use. On top of being an incredible email marketing tool, Loops is one of the most beautifully designed interfaces that I discovered in 2023.

User-friendly interface Clean UX Marketing email support
A
Andrew Sep 6, 2023
★★★★★

Amazing app. As a design tool, we wanted an email solution that could let us add some personality to our emails without sacrificing deliverability. Loops was perfect in that we were able to create UIs in Figma and have it ready to be sent in Loops within a few clicks, with no dev input. It makes sending emails super fun to do. A few improvements to make here and there, but for something this easy, worth hanging with them as they do so!

Fast setup Developer friendly High deliverability
S
Seán Nov 9, 2025
★★★★★

Simpler to set up

I use Loops primarily to send transactional emails to my customers. Incredibly easy to set up, good developer tools (I connect seamlessly using n8n), reliable service and generous free tier for early stage start-ups. Customer service support on a Sunday - I'm impressed. Highly recommended! Simplicity Developer friendly Transactional email support
S
Shehzad Sep 6, 2023
★★★★★

Honestly, my biggest take away from working with chris/adam through the loops trial is that they just get what i'm trying to do. We (Clerk) migrated over from intercom to ortto (formerly autopilot) and are now on loops for our changelogs and outbound email campaigns. The editing experience is much smoother, the quality of support is ridiculously high and the future roadmap plans will enable me to bring a higher level of design and polish to our emails without having to jenga with these archaic tools. Love it so far!

Excellent customer service Marketing email support
C
Conner Sep 7, 2023
★★★☆☆

Tried it, to me it just scratches the surface of what I would want from an email marketing provider. The UI/UX is a bit buggy, especially in the editor. There's no undo command so if you delete something by mistake it's just gone. There are no API client packages available, so you have to make HTTP requests for the API. The overall UI is simplistic, a bit overly so in some places, but is nice in contrast to many other providers which feel overwhelming to use. Overall it just doesn't feel as intuitive or useful as most of the other competitors in this space. It seems to just do the basics, which isn't necessarily bad... But it feels a bit flat compared to all the hype built up around this launch.

Simplicity Buggy UI/UX Lack of undo command No API client packages
D
Desi Mar 23, 2025
★★★★☆

I bookmarked Loops.so almost a year ago to bootstrap the endless ideas I'm finally getting out the door. Honestly could have setup the waitlist last year. This feels like a no brainer. Simplicity, clean UX, caring about the finer details like fine wine is what developer products are all about. Using this has been pure joy! Oh and the docs are exquisite..

Simplicity Developer friendly Clean UX
A
Arti Sep 6, 2023
★★★★★

I bookmarked Loops.so almost a year ago to bootstrap the endless ideas I'm finally getting out the door. Honestly could have setup the waitlist last year. This feels like a no brainer. Simplicity, clean UX, caring about the finer details like fine wine is what developer products are all about. Using this has been pure joy! Oh and the docs are exquisite. 🎉🎉💌

Simplicity Developer friendly Clean UX
R
Rane Mar 23, 2025
★★★☆☆

Cons: Features may be limited for non-SaaS businesses.​ Focus on SaaS companies may limit usefulness for other industries.​ Loops is an efficient and user-friendly email platform, ideal for SaaS companies looking to improve customer communication and engagement through effective email campaigns.

User-friendly interface Limited features for non-SaaS businesses Focus on SaaS companies
B
Brian May 28, 2024
★★★★★

I've been using Loops for my email marketing and transactional messages, and it's been a game-changer. The platform offers a seamless way to manage and send emails, making my campaigns more effective and efficient. If you're looking for an improved email solution, Loops is definitely worth trying.

Transactional email support Marketing email support
J
Joe Sep 6, 2023
★★★★★

Seriously incredible marketing & mailing automation! I love the simplicity of the editor, the scheduling, the transactional emails... Somehow Loops does it all with none of the drag and complexity of other tools. You'd think email can't be reinvented for the 1000th time, but Loops did it.

Simplicity Automation features Transactional email support Marketing email support
N
Naoki Aug 28, 2024
★★★★★

Big fan of Loops here! I’ve been using it for email delivery in the SaaS service I’m currently developing. Loops has all the essential features I need, without any unnecessary extras. It’s streamlined, efficient, and gets the job done perfectly for my needs. Highly recommended!

Simplicity Transactional email support Marketing email support

Frequently Asked Questions about Loops

When did Loops become popular?

Loops became popular around March 7, 2022.

What are the main advantages of using Loops?

The top advantages of Loops include: simplicity, user-friendly interface, marketing email support, transactional email support, fast setup.

What are the disadvantages of Loops?

Some reported disadvantages of Loops include: focus on SaaS companies, buggy UI/UX, customer service, lack of undo command, limited features for non-SaaS businesses.

What is Loops's overall user rating?

Loops has an overall rating of 4.9/5 based on 127 user reviews.

What type of tool is Loops?

Loops belongs to the following categories: Email marketing, Marketing automation platforms.

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