Intuit Mailchimp

Turn emails into revenue

★★★★☆ 4.2/5 from 23 reviews

What is Intuit Mailchimp?

Mailchimp is an all-in-one marketing platform empowering businesses to connect with their audience to advanced email marketing, AI-driven insights, and powerful automations. Designed for growing businesses, Mailchimp helps you create personalized campaigns, analyze performance, and scale with ease, all backed by award-winning support. Build better customer relationships with over 300 integrations and tools tailored to your unique needs.

Pros & Cons

Pros

  • Email automation
  • User-friendly
  • Analytics
  • Ready-to-use templates
  • Free plan
  • Integration options
  • Audience segmentation
  • CRM capabilities
  • Customization options
  • Drag-and-drop editor
  • Pricing

Cons

  • Pricing
  • Complex UI
  • Customer support
  • Customization options
  • Deliverability
  • Innovation
  • Lack of innovation
  • Limited free features
  • Slow performance
  • Usage limits

Tool Details

Categories Email marketing, Marketing automation platforms, Landing page builders
Website www.mailchimp.com
Became Popular December 18, 2013
Platforms Web · iOS
Social

Recent Reviews (13)

J
Josh Feb 28, 2024
★★★★☆

Mailchimp is something that alot of people love to hate. It's a fair argument, the product is expensive, the UI is messy, and it has tons of competition. The reason I still use it is that no other email marketing platform has the integrations and features of Mailchimp. The chimp reaches everywhere on the internet, you can't escape it. It has solid features and if you take time to configure it correctly, it will do 99% of what you want.

Integration options Pricing Complex UI
S
Sebastian Feb 14, 2024
★★★★☆

A good tool for collecting mailings, newsletter lists, etc. a lot of possibilities even in the free version. I think it's safe to say that Mailchimp is a veteran in its field and it's holding its own!

Free plan
D
Daniel Jun 3, 2024
★★★★★

Mailchimp makes it very easy for us to set up email automations, creating and maintaining Email lists is now one less headache.

Email automation
H
Harry Jan 6, 2026
★★★☆☆

Easy to get the team started. We built our own email service later with a private sequencer to enhance deliverability.

Very user-friendly. For newer teams getting started with a newsletter or email service, Mailchimp is a powerful, ready-to-use option. User-friendly Drag-and-drop editor Email automation Ready-to-use templates It's on the pricer side for the standard service offerings they offer, with very low usage limits compared to alternatives like Mailerlite and Beehiiv. Not sure if it is related to the acquisition, but in the last few years, I saw a lot less innovation with product features, and customer support speed is also slower. The free tier is quite unusable for most. Many teams I know have switched away from MailChimp. Customer support Pricing Lack of innovation Usage limits Deliverability
F
Faisal Apr 5, 2025
★★★★★

Mailchimp has been my go-to for email marketing – it just works. Super clean interface, tons of ready-to-use templates, and the automation flows are a lifesaver. Whether I’m sending a quick update or a full-on campaign, it’s easy to set up and actually looks professional when it lands in the inbox. The audience segmentation tools are powerful, especially when paired with e-commerce or lead-gen funnels. That said, pricing can get a bit steep once your list grows – but for the value it delivers, it’s worth it. If you’re just starting out or growing a small business, Mailchimp is one of the most reliable platforms out there.

User-friendly Audience segmentation Email automation Ready-to-use templates Pricing
A
Adam Apr 12, 2024
★★☆☆☆

Painful. We built our email marketing systems around Mailchimp because we thought they're size and history would make them a great partners. Bad decision on our part. Poor UI, very very slow at times, difficult to use, creating journeys is horrible, customer support is indifferent. But we built using their APIs so stuck for the moment as we have better things to spend our money on. But if I were starting over, I would find a different emailing partner.

Slow performance Customer support Complex UI
F
Frank Sep 27, 2024
★★★★★

Mailchimp automates most, if not all, tasks that you can have in email marketing. The analytics are great, allowing you to track open rates, clicks, even demographic data with ease. Ideal for a creative marketer who seeks simplicity yet depth. But with all its functionality platform somehow keeps itfriendly, it's very easy to set up a test campaign and optimize for better results.

User-friendly Analytics Email automation
R
Robina Feb 28, 2024
★★★★★

Mailchimp shines as a user-friendly email marketing tool, perfect for both beginners and experts. Its drag-and-drop editor and automation features simplify campaign creation and personalization. The platform offeers insightful analytics, which helps to make informed decisions. Its pricing can be high for a larger subscriber lists, but its robust integration makes it a great choice for effective email marketing.

User-friendly Drag-and-drop editor Analytics Integration options Email automation Pricing
A
Arya Aug 23, 2023
★★★☆☆

MailChimp is slowly becoming unsuitable for a wide range of businesses... First of all, the free feature is not efficient anymore. Way too limited. Moreover, the interface for creating and designing newsletters has become more and more user-unfriendly... Don't know where you're headed but I personally don't like it.

Limited free features Complex UI
K
Kutalio Aug 18, 2025
★★★★☆

Mailchimp is a good tool for sending emails and making newsletters. It’s easy to use, has many templates, and helps with automation. The only downside is that it can get expensive when your email list grows.

A
Aristóteles Sep 5, 2023
★★★★☆

It's a simple tool and pretty effective. Super stable and trustful. The only problem is the pricing, since there are cheaper tools in the market.

User-friendly Pricing
V
Vitor Jun 4, 2024
★★★★☆

It's nice for starting your marketing automation. Quite simple, but a little limited. It's affordable if you compare with the main competitors

Pricing Email automation
J
Jeffrey Sep 17, 2023
★★★★☆

simple tool, quit effective. But not the most optimized or cost friendly solution. Gets the job done.

User-friendly Pricing

Frequently Asked Questions about Intuit Mailchimp

When did Intuit Mailchimp become popular?

Intuit Mailchimp became popular around December 18, 2013.

What are the main advantages of using Intuit Mailchimp?

The top advantages of Intuit Mailchimp include: email automation, user-friendly, analytics, ready-to-use templates, free plan.

What are the disadvantages of Intuit Mailchimp?

Some reported disadvantages of Intuit Mailchimp include: pricing, complex UI, customer support, customization options, deliverability.

What is Intuit Mailchimp's overall user rating?

Intuit Mailchimp has an overall rating of 4.2/5 based on 23 user reviews.

Is Intuit Mailchimp available on mobile devices?

Yes, Intuit Mailchimp is available on iOS (App Store).

What type of tool is Intuit Mailchimp?

Intuit Mailchimp belongs to the following categories: Email marketing, Marketing automation platforms, Landing page builders.

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