What is Wix?
A leading web development platform that lets anyone create a stunning, professional website
Pros & Cons
Pros
- Creative freedom
- User-friendly interface
Cons
- Uninspiring design options
Tool Details
| Categories | Website builders, Ecommerce platforms, Blogging platforms |
|---|---|
| Website | www.wix.com |
| Became Popular | March 22, 2015 |
| Platforms | Web · iOS · Android |
| Social | Twitter · Instagram · Facebook |
Recent Reviews (11)
One frustrating thing about Wix is that it doesn't support Cloudflare nameservers or their proxying feature. If you're planning to use Cloudflare, you’ll be stuck using DNS only without the benefits of proxying, which is a letdown for those who care about extra security or performance boosts. That said, everything else about Wix is really solid. It’s easy to use, looks great, and makes building a website super simple even if you’re not tech-savvy. For most users, it still does the job really well.
I have been using it for over six years now, and it is one of the best no-code website builders that helps create stunning websites. I have created a few products using WIX, and my personal website SocialJJ is also hosted on WIX. Highly recommend this product for all beginners.
Compared to other no-code builders, Wix gives way more creative freedom while keeping everything easy to manage.
I’ve genuinely enjoyed using Wix’s site builder—it’s intuitive, visually flexible, and offers a solid suite of hosted apps and integrations, many of which are included free for the first year with a domain or website subscription. However, its position as a more closed ecosystem compared to platforms like Shopify or WordPress presents some operational limitations. When it comes to connecting external tools—especially industry-standard apps and automations—I’ve found that many simply don’t support Wix natively. It’s not necessarily a flaw in Wix’s design, but more a byproduct of market positioning and scale. The result is that setting up back-end infrastructure, integrations, and advanced automations outside the Wix environment can become more complex than expected. For anyone prioritizing automation or third-party ecosystem compatibility from day one, this is an important consideration.
It does have some value to it, there are lots of plugins (they mostly cost though) and lots of out of the box features that are useful. On balance though, the page speed for mobile is a dealbreaker, here are some more specific deal breakers for us in our use case. - Doesn't play well with custom web apps, at all in fact, as in didn't work for us, we're using wordpress or vue now - Wix doesn't allow you to write custom javascript (you can use an iframe) they have their own Velo ecosystem which is closed.
Wix is now showing its age and lack of development investment in things like page load speed. Whilst it performs ok (but behind other more modern stacks like webflow and good old wordpress event) on desktop, its score of 33 out of 100 for Google's page speed ranking puts it in the 'don't bother' category if you're thinking mobile first. It does have some value to it, there are lots of plugins (they mostly cost though) and lots of out of the box features that are useful. On balance though, the page speed for mobile is a dealbreaker, here are some more specific deal breakers for us in our use case. - Doesn't play well with custom web apps, at all in fact, as in didn't work for us, we're using wordpress or vue now - Wix doesn't allow you to write custom javascript (you can use an iframe) they have their own Velo ecosystem which is closed. - The editor is substandard by a long way, editing static pages is painfully slow with significant input lag and the browser tab hosting the editor frequently exhibiting memory use of 2GB for pages that don't have video or much animation, or really much of anything. - Their forum app is old and outdated - Their designs, available fonts are un-inspiring
I use Wix to design and update my portfolio site, and it’s made the process much smoother for me. I don’t have a background in web design, so the interface helps a lot. Customizing layouts is easy, though I sometimes run into small design limitations that require workarounds.
Auto renewal is on by default, you get no email alerts letting you know that your subscription will be renewed. Got charged £120 and customer service refused a refund.
I have been using it for 5 years, made multiple websites. My current company website is made in wix aswell. Its easy to use and best ui experience
I have been using for my blog which is more friendly and fast index able comparatively to WordPress and drag and drop option is worthy...
Recently built a website for my mother's photography business. The features were endless to help her run a business and not just a hobby.
Frequently Asked Questions about Wix
When did Wix become popular?
Wix became popular around March 22, 2015.
What are the main advantages of using Wix?
The top advantages of Wix include: creative freedom, user-friendly interface.
What are the disadvantages of Wix?
Some reported disadvantages of Wix include: uninspiring design options.
What is Wix's overall user rating?
Wix has an overall rating of 4.2/5 based on 18 user reviews.
Is Wix available on mobile devices?
Yes, Wix is available on iOS (App Store) & Android (Google Play).
What type of tool is Wix?
Wix belongs to the following categories: Website builders, Ecommerce platforms, Blogging platforms.
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