Ghost

Fiercely independent, open source publishing

★★★★☆ 4.3/5 from 18 reviews

What is Ghost?

Turn your audience into a business. Publishing, newsletters, memberships and subscriptions — all in one place. Decentralised. Open source. 0% payment fees.

Pros & Cons

Pros

  • Easy to use
  • Newsletter integration
  • Community support
  • Excellent documentation
  • Fast performance
  • Docker support
  • Email campaign capabilities
  • Headless CMS
  • Integrated membership
  • Open source
  • Templates

Cons

  • Mailgun dependency
  • Difficult theming
  • Limited admin API
  • Limited design options
  • No version control
  • No WordPress import tool
  • Slow frontend

Tool Details

Categories Content Management Systems, Email marketing, News
Website ghost.org
Became Popular January 14, 2014
Platforms Web · Android
Social

Recent Reviews (13)

@
@marty Jun 3, 2025
★★★★★

Our favourite newsletter tool now powers out whole headless 'newsroom' feature

Headless CMS Newsletter integration
D
Dennis Sep 11, 2023
★★★★★

Ghost makes publishing content incredibly easy and comes with solid tooling, open source and truly enterprise grade, you can run a real news website on Ghost and it shows, also it's very pretty, stable and secure especially if compared to Wordpress.

Easy to use Open source
X
Xiaoye Jun 17, 2024
★★★★★

Great platform for creating blogs. Easy to learn and use.

Easy to use
E
Evan Jul 29, 2022
★☆☆☆☆

I migrated to ghost in January and moved all my posts from a Wordpress blog. You sign up for a free trial. I never got notification that they would delete my content but they did because I didn’t sign up for a paid account after the free trial. They blamed it on GDPR and privacy saying they couldn’t host content that I voluntarily added. I then had to reimport the blog posts from Wordpress but this time I found out when you do this you can only then edit those blog posts in HTML which is the opposite of Ghosts mission of being an easy blogging platform. You can’t copy and paste the text to import because it doesn’t keep the formatting. They then offered to import the posts for me but i have to sign up for an annual plan and pay. This has taken weeks to resolve and many mails back and forth with different contacts. It makes no sense that they don’t have a simple wordpress import tool.

No WordPress import tool
S
Sebastiaan May 24, 2022
★★★★★

What can I say? I have been a satisfied user since 2021. A number of frustrations have been resolved in 5.0, such as the choice of whether or not to post a newsletter on the site or tweaking the features of the newsletter. The backoffice works quickly and conveniently. The advantage of Ghost I see is that what the platform can't do won't break, a big difference from generic platforms where you can mess things up. It's seems to be designed to be a platform for people who would rather spend their time creating content than managing the platform on which the content resides. The support is fast, but once it was very much by the book.

Easy to use Fast performance Newsletter integration
J
Jennifer May 23, 2022
★★★★★

I recently migrated off of WordPress and onto Ghost. The migration was flawlessly executed. Customer service is amazing, and my website is not only beautiful but screaming fast. The creator community is awesome and I’m learning so many new things about how to build a publication and community using best practices. What can I say, I’m in love. It’s well-supported and fundamentally sound.

Fast performance Community support
A
Amata Oct 6, 2024
★★★☆☆

Great platform but comes with limitation. Sending newsletter emails is strictly limited to MailGun. It's hard for new bloggers/publishers who don't use MailGun. Mailgun allows only 10/day for a new account, then you need to fix the email sending batch "in the code".

Mailgun dependency
M
Matt May 23, 2022
★★★★★

So far, LOVE 5.0 compared to previous versions. The multiple newsletter offerings present really cool new ways to monetize and audience, and the updated analytics is much more detailed than before. I feel very excited about the future of Ghost!

Newsletter integration
T
Ted Nov 22, 2022
★★★★★

I've been using Ghost as my blog platform for several years and I'm very happy with the addition of comments for posts, integrated membership sign-up, and email campaign capabilities! If you want to publish content, it's an awesome platform.

Integrated membership Email campaign capabilities
C
CHERÉ Apr 23, 2024
★★★★★

A tool of great value. Templates allow for quick launch of blog or newsletters. Documentation is available and makes it easy to review, add, create and adjust current newsletter.

Templates Easy to use Excellent documentation Newsletter integration
S
Seth Aug 1, 2024
★★★★★

I've been a WordPress User for a while now, but Ghost takes the blogging experience one step further with newsletter integration. The interface is easy to use and great support!

Easy to use Newsletter integration
J
Joe Mar 12, 2025
★★★★★

Useful CMS, easy-to-use, it does have its limitations, but that's to be expected given the nature of the software. Useful for basic blog and email management.

Easy to use
N
Neil Dec 5, 2022
★★★★★

Positive experience with using the hosted service. I just hope to see more design options in the marketplace (free and paid)

Limited design options

Frequently Asked Questions about Ghost

When did Ghost become popular?

Ghost became popular around January 14, 2014.

What are the main advantages of using Ghost?

The top advantages of Ghost include: easy to use, newsletter integration, community support, excellent documentation, fast performance.

What are the disadvantages of Ghost?

Some reported disadvantages of Ghost include: Mailgun dependency, difficult theming, limited admin API, limited design options, no version control.

What is Ghost's overall user rating?

Ghost has an overall rating of 4.3/5 based on 18 user reviews.

Is Ghost available on mobile devices?

Yes, Ghost is available on Android (Google Play).

What type of tool is Ghost?

Ghost belongs to the following categories: Content Management Systems, Email marketing, News.

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