Cello
Easiest way to add a referral program to your SaaS
Squaredance
Partner marketplace for DTC brands—get customers, grow sales
Updated February 2026
| Cello | Squaredance | |
|---|---|---|
| Rating | 5.0★ | 5.0★ |
| Reviews | 6 | 7 |
| Pros | 15 | 12 |
| FactScore™ | 42.3 | 45.2 |
FactScore™ Comparison
FactScore™ weighs both quality (rating) and popularity (reviews) for a fairer ranking than stars alone.
Pros & Cons
Only in Cello — Pros
Positive impact on word-of-mouth marketing Easy integration Fast setup Potential for business growth Powerful referral tool User-friendly Boosts user engagement Compliance features Comprehensive referral system Customizable referral program Dedicated onboarding team Effective analytics tools Efficient management Excellent support team Fair pricingBoth tools — Pros
—Only in Squaredance — Pros
Affiliate marketing platform Shopify integration Excellent customer support Partner marketplace Tracking and attribution Easy to use Highly skilled affiliates Innovative technology Payment for sales only Fast growing platform Landing page testing tools Scales affiliate channelOnly in Cello — Cons
Failed experienceBoth tools — Cons
—Only in Squaredance — Cons
Limited geographic availabilityDetails
| Cello | Squaredance | |
|---|---|---|
| Categories | Affiliate marketing, Marketing automation platforms, Customer loyalty platforms | Affiliate marketing, Shopify Apps |
| Platforms | Web | Web |
| Became Popular | June 4, 2024 | January 30, 2023 |
| Website | cello.so | squaredance.io |
Who Should Pick Which?
Choose Cello if...
- Positive impact on word-of-mouth marketing
- Easy integration
- Fast setup
Choose Squaredance if...
- Affiliate marketing platform
- Shopify integration
- Excellent customer support
With a FactScore™ of 42.3 vs 45.2, Squaredance leads in community reception. Cello uniquely offers Positive impact on word-of-mouth marketing and Easy integration, while Squaredance stands out for Affiliate marketing platform and Shopify integration.
What Users Say
Cello
Cello provides a comprehensive referral system designed for product marketing, which can be seamlessly integrated into our product. Their dedicated onboarding team assists with the implementation p...
Such a great, simple, yet powerful referral tool for SaaS companies!
Instrumental for where we are at with Butter!
Squaredance
Love this tool!
Whole Pulsetto team is thankful for David Moon's efforts to troubleshot our issue. David hoped on a video call and guided me ( a marketing person) trough whole pixel setup and code changes. Our uns...
Squaredance is an outstanding affiliate marketing platform. I can speak for the affiliate side of things and there are A LOT of highly skilled affiliates on Squaredance that will get your product o...
Related Comparisons
Frequently Asked Questions
Which is better, Cello or Squaredance?
Based on FactScore™, Squaredance leads with a score of 45.2 vs 42.3. Squaredance has a higher rating of 5.0★ compared to 5.0★.
What are the pros of Cello compared to Squaredance?
Cello uniquely offers: Positive impact on word-of-mouth marketing, Easy integration, Fast setup, Potential for business growth, Powerful referral tool.
What are the pros of Squaredance compared to Cello?
Squaredance uniquely offers: Affiliate marketing platform, Shopify integration, Excellent customer support, Partner marketplace, Tracking and attribution.
Is Cello better rated than Squaredance?
Cello is rated 5.0★ from 6 reviews. Squaredance is rated 5.0★ from 7 reviews.
What is the FactScore™ of Cello and Squaredance?
FactScore™ weighs rating and review volume together. Cello scores 42.3 and Squaredance scores 45.2.
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