Hotjar
For digital experiences people love
Segment
The leading customer data platform
Updated February 2026
| Hotjar | Segment | |
|---|---|---|
| Rating | 4.8★ | 5.0★ |
| Reviews | 22 | 18 |
| Pros | 14 | 13 |
| FactScore™ | 65 | 63.9 |
FactScore™ Comparison
FactScore™ weighs both quality (rating) and popularity (reviews) for a fairer ranking than stars alone.
Pros & Cons
Only in Hotjar — Pros
User behavior insights Heatmaps Session recordings User feedback polls Visual insights Website optimization Customer service Free tier Live interviews Conversion rate improvement Privacy protection Quick setup Easy integration Marketing toolBoth tools — Pros
—Only in Segment — Pros
Centralized data management Analytics tool compatibility Enhanced customer engagement Clean and consistent data Customer data platform Data routing Data-driven decision making Ease of integration Unified customer records Data integration Streamlined data collection Eliminates manual tasks Seamless onboardingOnly in Hotjar — Cons
Advanced segmentation options Limited free plan Pricing model changes Site performance impactBoth tools — Cons
—Only in Segment — Cons
—Details
| Hotjar | Segment | |
|---|---|---|
| Categories | Website analytics, User research | Data analysis tools, Website analytics |
| Platforms | Web · iOS | Web |
| Became Popular | July 29, 2014 | March 25, 2014 |
| Website | www.hotjar.com | segment.com |
Who Should Pick Which?
Choose Hotjar if...
- User behavior insights
- Heatmaps
- Session recordings
Choose Segment if...
- Centralized data management
- Analytics tool compatibility
- Enhanced customer engagement
With a FactScore™ of 65 vs 63.9, Hotjar leads in community reception. Hotjar uniquely offers User behavior insights and Heatmaps, while Segment stands out for Centralized data management and Analytics tool compatibility.
What Users Say
Hotjar
Hotjar is great for getting user feedback, whether it be by creating surveys, asking them to rate your page, or using recordings to get "silent" feedback. Moreover, you can brand their tools to mak...
Hotjar helped us understand where users were getting stuck on the Munch Studio onboarding flow. Heatmaps and recordings allowed us to reduce friction and increase activation
At an early stage of a startup it is critical to be able to analyze users deeply and individually. We were having Hotjar binge watching evenings. You guys helped us understand our users and build w...
Segment
In "We Are Learning," Segment serves as the backbone of our data-driven decision-making process. Its Customer Data Platform (CDP) capabilities have streamlined the way we collect, unify, and analyz...
Segment helps us feed Mixpanel data for all user insights we need to make sure that Climatize is working well and meeting all your impact investing needs.
Centralizes customer data collection, ensures clean, consistent data, and empowers personalized experiences and analytics!
Related Comparisons
Frequently Asked Questions
Which is better, Hotjar or Segment?
Based on FactScore™, Hotjar leads with a score of 65 vs 63.9. Hotjar has a higher rating of 4.8★ compared to 5.0★.
What are the pros of Hotjar compared to Segment?
Hotjar uniquely offers: User behavior insights, Heatmaps, Session recordings, User feedback polls, Visual insights.
What are the pros of Segment compared to Hotjar?
Segment uniquely offers: Centralized data management, Analytics tool compatibility, Enhanced customer engagement, Clean and consistent data, Customer data platform.
Is Hotjar better rated than Segment?
Hotjar is rated 4.8★ from 22 reviews. Segment is rated 5.0★ from 18 reviews.
What is the FactScore™ of Hotjar and Segment?
FactScore™ weighs rating and review volume together. Hotjar scores 65 and Segment scores 63.9.
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