Cello

Easiest way to add a referral program to your SaaS

★★★★★ 5.0/5 from 6 reviews

Affiliate marketing Marketing automation platforms Customer loyalty platforms

What is Cello?

Put your word-of-mouth marketing on autopilot with our trusted referral program and reward your users (and affiliates) for sharing the product they love — yours! The only all-in-one referral platform for B2B SaaS.

Pros & Cons

Pros

Positive impact on word-of-mouth marketing
Easy integration
Fast setup
Potential for business growth
Powerful referral tool
User-friendly
Boosts user engagement
Compliance features
Comprehensive referral system
Customizable referral program
Dedicated onboarding team
Effective analytics tools
Efficient management
Excellent support team
Fair pricing

Cons

Failed experience

Tool Details

Categories	Affiliate marketing, Marketing automation platforms, Customer loyalty platforms
Website	cello.so
Became Popular	June 4, 2024
Platforms	Web
Social	Twitter · LinkedIn

Recent Reviews (5)

Kevin May 16, 2025

★★★★★

Cello provides a comprehensive referral system designed for product marketing, which can be seamlessly integrated into our product. Their dedicated onboarding team assists with the implementation process, making it an extremely valuable resource.

Easy integration Comprehensive referral system Dedicated onboarding team

Johnathan Jun 4, 2024

★★★★★

Such a great, simple, yet powerful referral tool for SaaS companies!

Powerful referral tool

Chris Nov 7, 2024

★★★★★

Instrumental for where we are at with Butter!

Michel Jun 7, 2024

★★★★★

After comparing several referral tools, we chose Cello, and it has already made a positive impact on our word-of-mouth marketing. The platform is user-friendly, making setup straightforward. The customizable referral program effectively incentivizes users and affiliates, showing promising results in boosting referral rates. The analytics tools offer valuable insights for optimizing our strategy. The support team is fantastic—prompt and knowledgeable, helping us at every step. Even early on, we've noticed increased user engagement. We’re excited about the potential business growth and ROI. Cello stands out as a top choice for enhancing referral marketing.

User-friendly Excellent support team Positive impact on word-of-mouth marketing Potential for business growth Customizable referral program Effective analytics tools Boosts user engagement

Camille Jun 6, 2024

★★★★★

I simply keep being impressed by Cello. There's so much to like about it, from the ease of the platform to the fairness of pricing, with all incentives being aligned. Win win on all front: super fast to set up, easy to use, many compliance worries to let go of, and quick impressive results on word of mouth phenomenon. Grand

User-friendly Fast setup Fair pricing Positive impact on word-of-mouth marketing Compliance features

Frequently Asked Questions about Cello

When did Cello become popular?

Cello became popular around June 4, 2024.

What are the main advantages of using Cello?

The top advantages of Cello include: positive impact on word-of-mouth marketing, easy integration, fast setup, potential for business growth, powerful referral tool.

What are the disadvantages of Cello?

Some reported disadvantages of Cello include: failed experience.

What is Cello's overall user rating?

Cello has an overall rating of 5.0/5 based on 6 user reviews.

What type of tool is Cello?

Cello belongs to the following categories: Affiliate marketing, Marketing automation platforms, Customer loyalty platforms.