What is Hotjar?
Hotjar’s visual insights, user feedback, and live interviews show you what site visitors do, and why they do it. Access all the insights you need in one place and join 1.1 million websites in 180+ countries who already use Hotjar to turn their clicks into conversions. Install a single script and get started for free.
Pros & Cons
Pros
- User behavior insights
- Heatmaps
- Session recordings
- User feedback polls
- Visual insights
- Website optimization
- Customer service
- Free tier
- Live interviews
- Conversion rate improvement
- Privacy protection
- Quick setup
- Easy integration
- Marketing tool
Cons
- Advanced segmentation options
- Limited free plan
- Pricing model changes
- Site performance impact
Tool Details
| Categories | Website analytics, User research |
|---|---|
| Website | www.hotjar.com |
| Became Popular | July 29, 2014 |
| Platforms | Web · iOS |
| Social | Instagram · Facebook · LinkedIn |
Recent Reviews (13)
Hotjar is great for getting user feedback, whether it be by creating surveys, asking them to rate your page, or using recordings to get "silent" feedback. Moreover, you can brand their tools to make them go with the rest of your website. However, since they limited usage on the free plan, I use Hotjar less.
Hotjar helped us understand where users were getting stuck on the Munch Studio onboarding flow. Heatmaps and recordings allowed us to reduce friction and increase activation
At an early stage of a startup it is critical to be able to analyze users deeply and individually. We were having Hotjar binge watching evenings. You guys helped us understand our users and build what they expect from us. Thanks you.
Hotjar is my go-to for really seeing how users interact with a site. It’s like flipping on the lights in a dark room – heatmaps, session recordings, and feedback polls show exactly where people click, scroll, and drop off. Super helpful for figuring out what’s working (and what’s just in the way). Setup is quick, and the insights are gold for improving UX, conversions, and even content strategy. I use it regularly before shipping updates or redesigns – it’s basically user research without the hassle. If you care about user experience, Hotjar is a must-have in your stack.
I use this tool to analyze and visualize user actions on the website, such as clicks, taps, and page scrolls. It greatly facilitates the detection of potential problematic areas in user behavior that you might not notice just by knowing the site. This tool helps understand which elements of your website users interact with most frequently, which areas attract the most attention, and at which stages they lose interest in the page
Hotjar is an adequate tool for understanding user behavior on websites through heatmaps, session recordings, and feedback forms. While it’s great for qualitative insights, more advanced segmentation options could enhance its capabilities. Overall, it's quite a powerful tool for optimizing user experience.
Incredible tool! Hotjar provides invaluable insights into user behavior on our site. The combination of visual data, user feedback, and live interviews is a game-changer. It's user-friendly, powerful, and free to start. We've seen a noticeable improvement in conversion rates
Really really interesting software which helps a lot to improve UX of websites I develop. Easy integration and I like that it's easy to protect the users privacy if wished.
Hotjar has phenomenal customer service that will respond within a day. Their heatmap services, video recordings of the users are helping me ease my job. Thanks to @hotjar
Their live events on user interviews have genuinely helped me get more actionable insights. It's like buying a tool and getting a free masterclass.
New pricing models splits their core features into two parts, meaning they can charge more for the same service. All features work well, but this commodification of a previously unified service is disingenuous.
Its a great product for the marketing team!
Frequently Asked Questions about Hotjar
When did Hotjar become popular?
Hotjar became popular around July 29, 2014.
What are the main advantages of using Hotjar?
The top advantages of Hotjar include: user behavior insights, heatmaps, session recordings, user feedback polls, visual insights.
What are the disadvantages of Hotjar?
Some reported disadvantages of Hotjar include: advanced segmentation options, limited free plan, pricing model changes, site performance impact.
What is Hotjar's overall user rating?
Hotjar has an overall rating of 4.8/5 based on 22 user reviews.
Is Hotjar available on mobile devices?
Yes, Hotjar is available on iOS (App Store).
What type of tool is Hotjar?
Hotjar belongs to the following categories: Website analytics, User research.
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