Wati

No-code chatbot builder for WhatsApp Business

★★★★★ 4.7/5 from 48 reviews

What is Wati?

Wati is an end-to-end WhatsApp API solution specifically designed for small and medium-sized businesses (SMBs). With powerful chatbots, APIs, integrations, and customer intelligence, Wati helps SMBs streamline sales, marketing, and support.

As traditional channels like email and SMS become less effective, businesses are turning to Wati for higher engagement and better ROI. Wati enables SMBs to efficiently acquire, nurture, and upsell customers through WhatsApp.

Pros & Cons

Pros

  • User-friendly interface
  • Automation features
  • Chatbots
  • Responsive customer support
  • API integrations
  • Easy setup
  • Reliable performance
  • WhatsApp broadcast
  • CRM integration
  • Affordable pricing
  • Multi-agent support
  • Detailed analytics
  • Shopify integration
  • Broadcast messaging
  • Fast template approvals
  • Google Sheets integration
  • AI feature
  • Historical data
  • Multi-user assigning
  • No-code automation
  • Official Meta BSP
  • Team collaboration
  • Workflow automation

Cons

  • Missing features
  • Poor customer support
  • Billing issues
  • Detailed analytics
  • Slow performance
  • Branding and backlink issues
  • Ease of use

Tool Details

Categories Customer support tools, Messaging apps, AI Chatbots
Website www.wati.io
Became Popular May 11, 2020
Platforms Web · iOS · Android
Social

Recent Reviews (10)

G
Gaurav Dec 25, 2025
★★★★★

I evaluated several WhatsApp business automation platforms (MessageBird, Twilio, Freshchat) and Wati stood out for its perfect balance of power and simplicity. While competitors like Twilio offer raw API flexibility, they require significant engineering resources. Conversely, platforms like Freshchat feel over-engineered for pure WhatsApp use cases. Wati hits the sweet spot: sophisticated automation without requiring developers, transparent pricing that scales with usage, and an exceptionally intuitive interface. The WhatsApp broadcast features combined with AI-powered automation capabilities are unmatched in this price range. For any team looking to leverage WhatsApp at scale without building custom infrastructure, Wati is the obvious choice.

Wati is a game-changer for anyone serious about WhatsApp automation and customer engagement at scale. As someone deeply invested in AI and automation workflows, I was genuinely impressed by how elegantly Wati handles complex multi-channel communication.What stands out:The automation engine is phenomenal—I've set up sophisticated workflows that would typically require custom backend work, and Wati's no-code approach lets you move at startup speed. The API integrations are incredibly well-designed; connecting it to our CRM and other tools was seamless.The WhatsApp broadcast feature is industry-leading, especially for businesses in India and emerging markets. Being able to segment audiences and trigger personalized broadcasts through automation adds serious value.The UI is intuitive without sacrificing power—rare combination. Support team has been responsive whenever I've had questions.Highly recommended for founders, agencies, and any team looking to scale customer engagement without adding engineering overhead. User-friendly interface Automation features API integrations WhatsApp broadcast More granular analytics on campaign performance and user engagement would elevate the platform further. A native AI-powered insights dashboard that auto-suggests optimization opportunities based on engagement patterns would be a game-changer for data-driven teams.
V
Vaibhav Dec 16, 2025
★★★★☆

We mainly compared it with WhatsApp Business.WhatsApp Business was not enough once our team started growing. No proper shared inbox or automation.Wati made it easier to manage multiple agents, workflows and basic template/automation setups in one place.

We use Wati for our operations team. It helped us manage WhatsApp at scale without too much complexity.Shared inbox works well and makes team coordination easier.Automation and basic workflows save time for daily ops.Good alternative to WhatsApp Business when the team starts growing. User-friendly interface Responsive customer support Chatbots Automation features API integrations WhatsApp broadcast Template approvals are confusing. Many templates get marked as marketing without clear reason.No clear judgement or feedback on why templates are rejected.Templates cannot be edited once created, which is painful.24 hour window rules and WhatsApp limitations still make things restrictive.Overall, good product, but some flexibility and clarity would make it much better. Billing issues Missing features
A
Amrit Dec 25, 2025
★★★★★

Easy integration option available with almost every other apps

Easy chatbot builder and setup.Template creation is super easy. User role assignment and control is little confusing for me can be better.
S
Sade Jul 21, 2025
★☆☆☆☆

⭐ (1/5) Wati.io - Where your money goes to die Signed up, paid immediately, couldn't even add my WhatsApp number. The system claims my number "already exists" but won't let me proceed. Support? They reply after 3-4 days with templated responses that don't solve anything. Week 2: Still can't use the service, can't get a refund, can't delete my account. My business WhatsApp has been in limbo for days. Save yourself the headache and money. There are better alternatives that actually work.

Poor customer support Billing issues
J
Juan Mar 21, 2025
★★★★★

I have an online store with Shopify, and for over two years we’ve been using WATI as our WhatsApp API provider — it’s truly the best decision we’ve ever made. What WATI has done for us is priceless; it’s a tool that has made things 100% easier. From order confirmations to recovering abandoned carts, what I love most about WATI is its seamless integration with Shopify and all the potential that unlocks for us. On top of that, it’s easy to use and has improved in many areas over the past few months. Without a doubt, I would recommend WATI to any business selling online with Shopify.

User-friendly interface Reliable performance Shopify integration
C
Chandan Feb 8, 2025
★★★★★

I've been using WATI.io for over two years now, and it has proven to be an exceptional platform for enhancing customer engagement through WhatsApp. Whether it's Click-to-WhatsApp Ads (CTWA), broadcast messaging, or leveraging their API for automating interactions, WATI.io consistently delivers. One of the standout features is the ease with which I can manage and broadcast messages to customers. This has allowed me to create personalized communication at scale, resulting in better customer interaction and engagement. The API integrations are robust, enabling seamless connections with our systems to automate workflows and responses efficiently. Additionally, the platform's stability and support have been top-notch throughout. Regular updates and improvements reflect their commitment to staying ahead of the curve in customer communication tools. Overall, WATI.io has been a crucial part of my customer engagement strategy, and I highly recommend it for businesses looking to streamline their WhatsApp communication and enhance customer relationships.

Responsive customer support Reliable performance Automation features API integrations WhatsApp broadcast
H
Hardik Jan 17, 2025
★★★★☆

WATI has been a game-changer for our team in managing customer communications effectively through WhatsApp. Here's why we found it incredibly useful: Ease of Use: The platform's user-friendly interface makes it simple for our team to onboard and start using immediately. The dashboard is well-organized, and managing multiple conversations feels seamless. Automation Features: The chatbot automation is robust and helps us handle repetitive queries effortlessly. The ability to set up templates for quick replies has significantly reduced response times. Team Collaboration: The shared team inbox ensures that all customer conversations are centralized, and team members can collaborate without overlapping or losing track of any interaction. Scalability: WATI's API integration has allowed us to scale up our operations without compromising on quality or efficiency. It’s perfect for growing businesses like ours. Analytics and Insights: The reporting tools provide valuable insights into customer behavior and team performance, enabling data-driven decision-making. Customer Support: Their support team is responsive and helpful. Any issue or query we’ve faced has been addressed promptly.

User-friendly interface Responsive customer support Detailed analytics Automation features API integrations Multi-agent support
A
Abhijit Jan 17, 2025
★★★★★

WATI is a great tool for managing customer communication on WhatsApp. The automation and chatbot features save time, and the multi-agent support makes it easy to handle a high volume of messages efficiently. I did face a billing issue once, which was frustrating, but Shirish from the support team resolved it quickly and professionally. That level of care really stood out. While some areas like analytics and template customization could be better, overall, WATI has been a reliable and helpful platform for our business.

Responsive customer support Chatbots Reliable performance Automation features Multi-agent support Billing issues Detailed analytics
A
Anuragg Dec 30, 2024
★★★★★

As an agency catering to diverse clients, including coaches, WATI has become an integral part of our operations. Initially, the platform seemed a bit complex—not due to any flaws, but because it was a new system to learn. However, just like mastering any skill, it soon became second nature, and now it feels effortless to use. One of the standout features for us is the ability to schedule messages directly integrated with Google Sheets. This functionality has streamlined our workflows and made managing large-scale communication seamless. For our coaching clients, WATI has been instrumental in driving success. Specifically, we use it to send reminders for live webinars, which has significantly improved show-up rates. This has been a game-changer in helping our clients connect better with their audiences. The platform is also highly cost-effective, especially when using message templates as utilities. Its reliability is unmatched, with over 95% message delivery accuracy, ensuring smooth and uninterrupted communication. WATI has proven to be a powerful and versatile tool for WhatsApp Business, and I would highly recommend it to any business or agency looking to enhance their communication processes.

Affordable pricing Reliable performance Google Sheets integration
C
Chithra Nov 15, 2024
★★★★★

Streamlining Our Business Communication Like Never Before! We’ve been using WATI for our coaching business, and it has been an absolute game-changer! From seamless WhatsApp automation to efficient team collaboration, WATI has made managing client communications effortless. What We Love: User-Friendly Interface: Easy to navigate and set up even for non-tech-savvy users. Automation Features: The chatbot and message scheduling have saved us hours of manual work. CRM Integration: Helps us keep track of our leads and client conversations in one place. Support Team: Quick, responsive, and always willing to help. WATI has enabled us to focus more on growing our business rather than managing communication bottlenecks. If you're looking for a reliable tool to elevate your WhatsApp business game, WATI is a must-try! Chithra Sajith Co - Founder The Empowering Life Hub

User-friendly interface Responsive customer support CRM integration Automation features

Frequently Asked Questions about Wati

When did Wati become popular?

Wati became popular around May 11, 2020.

What are the main advantages of using Wati?

The top advantages of Wati include: user-friendly interface, automation features, chatbots, responsive customer support, API integrations.

What are the disadvantages of Wati?

Some reported disadvantages of Wati include: missing features, poor customer support, billing issues, detailed analytics, slow performance.

What is Wati's overall user rating?

Wati has an overall rating of 4.7/5 based on 48 user reviews.

Is Wati available on mobile devices?

Yes, Wati is available on iOS (App Store) & Android (Google Play).

What type of tool is Wati?

Wati belongs to the following categories: Customer support tools, Messaging apps, AI Chatbots.

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