HubSpot

Grow better with HubSpot

★★★★★ 4.8/5 from 70 reviews

What is HubSpot?

HubSpot is a developer and marketer of software products for inbound marketing and sales. Marketing, sales, and service software that helps your business grow without compromise. Because “good for the business” should also mean “good for the customer.”

Pros & Cons

Pros

  • CRM integration
  • Sales tools
  • User-friendly interface
  • Marketing automation
  • Comprehensive suite
  • Email marketing
  • Integration with other tools
  • Customer service tools
  • Content management
  • Analytics
  • Workflow automation
  • Powerful CRM
  • All-in-one platform
  • API integration
  • Customer insights
  • Email workflows
  • Lead nurturing
  • Automation features
  • Customization options
  • Seamless integration

Cons

  • High cost
  • Complex setup
  • Clunky interface
  • Integration with other tools
  • Over-engineered for small teams
  • Analytics
  • Limited customization

Tool Details

Categories Customer support tools, CRM software, Marketing automation platforms, Sales enablement, AI sales tools
Website www.hubspot.com
Became Popular August 15, 2014
Platforms Web · iOS · Android
Social

Recent Reviews (13)

K
Krishay Sep 11, 2024
★★★★★

We evaluated various CRM solutions, including HubSpot, which impressed us with its robust feature set and user-friendly interface. However, we also considered alternatives like Salesforce and Zoho CRM. While these options offered extensive capabilities, they were either more complex or came with higher costs than HubSpot. Ultimately, HubSpot’s balance of functionality and affordability made it the best fit for our needs, and its seamless integration with our systems streamlined our workflow effectively.

User-friendly interface Integration with other tools
A
Alexander Dec 3, 2024
★★★★★

I'm not even sure what we'd do without Hubspot. All our email, customer support, customer records are here. It's so useful. One of the ways we use Hubspot is with a SmythOS agent that integrates with our TLDV note-taker. Once the transcript is ready, TLDV sends it to the agent, which then processes it and updates the Hubspot records. Because sales people suck at keeping records.

Integration with other tools CRM integration
T
Tim Jul 6, 2025
★★★★★

HubSpot’s CRM tools have been a game-changer for RepScout. They’ve made it easy to manage leads, track outreach, and automate follow-ups—all in one place. The intuitive interface and seamless integrations have helped us stay organised, improve response times, and ultimately grow our client base more efficiently.

Q
qieqieSS Sep 24, 2025
★★★★★

For small teams tired of tool chaos, HubSpot’s a total lifesaver! I used to jump between 3 apps for CRM, email campaigns, and support tickets—now it’s all in one. Yeah, the dashboard feels overwhelming at first (so many tabs!), but their onboarding checklists and pre-made templates got me set up in a day. Tracking leads from a prospect’s first click to sale? Chef’s kiss. My only gripe? The free plan’s pretty limited, but upgrading’s worth it if you want sales and marketing on the same page. No more lost data between tools—game-changer!

User-friendly interface All-in-one platform Email marketing Analytics Customer service tools Comprehensive suite Powerful CRM Complex setup High cost
C
Charles Dec 30, 2024
★★★☆☆

I've used HubSpot quite a bit, and I have to say, it's a bit of a mixed bag. On the one hand, it's great having everything in one place - marketing, sales, customer service, the works. It's pretty user-friendly too, and the automation features are really handy. Plus, their customer support is top-notch. But it's not all roses. The price tag can be a bit steep, especially if you don't need all the bells and whistles. And if you're looking to really customize things, you might find it a bit limiting. Setting it up can be a headache too, especially for more complex needs.

User-friendly interface Workflow automation Comprehensive suite Complex setup Limited customization High cost
G
Gordana Jul 11, 2025
★★★★★

Favourite CRM system, I have implemented it all of 8 times. Using it for CRM, Revenue Architecture, Marketing Content Automations and Customer Success, and recently enamoured with the new AI ChatGPT connector allowing for analysing prompts, all projects I would have had to do manually before. Really awesome new feature. I have worked with Salesforce before and Pipedrive. The first not intuitive enough, the latter good for sales, but not for marketing.

CRM integration API integration Marketing automation Customer service tools Powerful CRM
B
Bian Oct 3, 2025
★★★★☆

We run our entire GTM workflow on HubSpot. The automation capabilities and templates are huge time-savers. While some parts of the UX feel a bit clunky, the analytics are solid and it integrates with everything. It’s the operational backbone for our team.

Workflow automation Integration with other tools Analytics Marketing automation Clunky interface
R
Revista May 27, 2025
★★★★☆

As a marketing lead for a content-heavy review site like RevistaPorta, HubSpot gives me exactly what I need in terms of lead nurturing and email workflows. It can feel a bit over-engineered for lean teams, but the CRM is rock-solid. Great for inbound, no doubt.

CRM integration Email marketing Lead nurturing Over-engineered for small teams
J
Jeffrey Sep 17, 2023
★★★★☆

HubSpot is a versatile and user-friendly marketing automation platform with a robust suite of tools, but it may require a significant investment for businesses looking to unlock its full potential.

User-friendly interface Marketing automation Comprehensive suite High cost
R
Ravi Dec 18, 2024
★★★★★

As a Data Strategist, HubSpot offers a comprehensive suite that streamlines customer management across their entire lifecycle. From lead generation to customer support and upselling, its automation tools are invaluable for optimizing marketing and sales workflows. A must-have for businesses focused on growth and customer relationships!

Workflow automation Sales tools Customer service tools Comprehensive suite
U
Ursula Sep 2, 2025
★★★★★

HubSpot is one of the most reliable, powerful platforms I’ve used across startups and growth-stage companies. From CRM to marketing automation, sales pipelines, and ABM tools in a single platform. It’s intuitive, integrated, and saves countless hours that would otherwise be spent stitching different tools together.

All-in-one platform CRM integration Seamless integration Sales tools Marketing automation Comprehensive suite
C
Christian Sep 1, 2025
★★★★☆

Have started using HubSpot again, I forgot how useful the platform was for managing and tracking deals when doing outreach. I also recently started reworking our Email Sequencing for automated contact with inbound leads, and the process has been pretty straightforward, and I recommend it to others.

User-friendly interface Sales tools Email workflows
K
Kate Sep 1, 2025
★★★★☆

HubSpot has been a great CRM for us at Morningmate and we have found it essential for managing our deals and managing email sequencing, however it can be slightly challenging to navigate due to the complexity of the platform, overall however its a good platform and offers a good range of features.

Email workflows Powerful CRM Complex setup

Frequently Asked Questions about HubSpot

When did HubSpot become popular?

HubSpot became popular around August 15, 2014.

What are the main advantages of using HubSpot?

The top advantages of HubSpot include: CRM integration, sales tools, user-friendly interface, marketing automation, comprehensive suite.

What are the disadvantages of HubSpot?

Some reported disadvantages of HubSpot include: high cost, complex setup, clunky interface, integration with other tools, over-engineered for small teams.

What is HubSpot's overall user rating?

HubSpot has an overall rating of 4.8/5 based on 70 user reviews.

Is HubSpot available on mobile devices?

Yes, HubSpot is available on iOS (App Store) & Android (Google Play).

What type of tool is HubSpot?

HubSpot belongs to the following categories: Customer support tools, CRM software, Marketing automation platforms, Sales enablement, AI sales tools.

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