Dovetail

The AI-first customer insights hub

★★★★☆ 4.4/5 from 12 reviews

What is Dovetail?

Dovetail is the world’s leading customer intelligence platform, giving thousands of teams the answers they need to build the next big thing. By centralizing user feedback and providing smart features that uncover valuable insights faster, Dovetail helps you identify problems faster, prioritize roadmaps more confidently, and supercharge your strategy to make better decisions. From user interviews to sales calls to support tickets and beyond, transform customer data into intelligence at scale.

Pros & Cons

Pros

  • Centralized user insights
  • Accurate transcription
  • Centralized data gathering
  • Searchable repository
  • Accessible customer support
  • Active Slack community
  • Collaborative tagging
  • Taxonomy approach
  • Video conferencing integration
  • Workspace-level tags

Cons

  • Interface changes
  • Pricing structure changes
  • Workspace deletion

Tool Details

Categories User research
Website dovetail.com
Became Popular August 29, 2017
Platforms Web
Social

Recent Reviews (9)

R
Ray Nov 11, 2024
★★★★★

We use Dovetail to centralize all our user insights and streamline our workflows. It has been invaluable in organizing user interviews and insights throughout our product development. We'll also leverage it to record feedback and gather insights post-launch.

Centralized user insights
J
Jeremie Apr 30, 2024
★★★★★

I've used Dovetail in my community building work to gather customer facing data from calls to survey results and create reports for internal stakeholders. It helps to have a central place to gather everything.

Centralized data gathering
R
Ray Jun 9, 2025
★★★★★

With Dovetail’s smart tagging and insight dashboards, turning raw feedback into a beautifully clear roadmap was effortless.

D
Dan Aug 29, 2024
★★★★★

Dovetail's a blessing for user research; it's got a lot going for it. It's great for keeping all your research artifacts in one place. Interviews, surveys, customer feedback - you name it, Dovetail can handle it. And finding things later? Super easy. It’s enabled non-researchers to more readily surface prior learnings, without the need for research staff to recall what has been done (or sift through the ocean of Google Drive where research was previously archived). Workspace-level tags have been a godsend in helping refine searches, especially as your repository grows. As for qualitative analyses, Dovetail’s got some serious muscle here. It integrates with most video conferencing software to make importing interviews seamless. Transcription is usually pretty accurate—though it’s more likely to error when it comes to industry jargon and accents from non-native English speakers. This isn't a huge issue though, as I haven't found a more accurate tool. Tagging is straightforward and works well collaboratively. The UI keeps changing though, which can be challenging to adapt to. Dovetail has a lot going for it. It’s one of the more robust repository & qualitative analysis tools on the market. It's saved us an immeasurable amount of time over the years. It has some UI quirks and I wish the pricing structure didn’t keep changing. But despite its issues, it’s one of the first tools I’d recommend to anyone looking to build up an organization’s research division from scratch. It’ll make your life a whole lot easier.

Accurate transcription Searchable repository Centralized user insights Workspace-level tags Video conferencing integration Collaborative tagging Interface changes Pricing structure changes
F
Fatima Jun 2, 2024
★★★★★

I have been using Dovetail since 2021 across three different organisations, and I can confidently say it is an indispensable tool for any product team. When onboarded properly, Dovetail facilitates decision-making rooted in thorough research and allows teams to reuse valuable insights seamlessly. What stands out to me the most is Dovetail’s commitment to their users. Their product team truly listens to user feedback and actively adjusts their product roadmap to meet the evolving needs of their community. Also, I have found their Slack community to be an invaluable resource for UX researchers. The community is active and supportive, providing a space for researchers to share experiences, seek advice, and provide feedback to Dovetail team.

Centralized user insights Active Slack community
O
Ondřej Jan 19, 2023
★☆☆☆☆

I want to warn everyone about using Dovetail. Why is that? About three months ago, I decided that we, as the UX team in our company, could try Dovetail to analyze user test recordings. We started with the free version and everything went well. We had over 6 projects in Dovetail, over 30 recordings, and we tried out the transcribing feature and sharing the output across the company. We loved it and I started to convince my boss to upgrade to the paid version. My boss agreed and we looked forward to using Dovetail to its full potential. And then. Nothing. When I tried to log into my account on Monday, all I got was a message that my workspace had been disconnected. After three days of email exchanges with tech support, I learned that our workspace had been deleted and that they were sorry. And that's it, we lost our work for the last 3 months, so I can't recommend Dovetail to anyone because you never know when they'll delete everything you've done.

Workspace deletion
C
Celia Jan 7, 2025
★★★★★

I've used Dovetail at multiple jobs and have always found it the best, most comprehensive and user friendly tool. It allows you to build a living, searchable repository, rather than have insights forgotten about in old reports gathering dust. It's a must have for research and product teams who want to build on what they already know and grow their understanding of their audiences.

Searchable repository
C
Constantino Feb 11, 2023
★★★☆☆

The features have great potential. It is a great productivity tool, saving tons of my time manually transcribing the video. On the other hand, when I tag codes to the transcript it feels like something is missing making it hard to write codes and the interface changes a lot making it harder for me to use. I love the interface way back in early 2021.

Accurate transcription Interface changes
M
Maegan May 7, 2024
★★★★★

Best in class for research repository. Amongst their various features, the standout is their approach to taxonomy. Very receptive product and design teams, and highly accessible customer support.

Taxonomy approach Accessible customer support

Frequently Asked Questions about Dovetail

When did Dovetail become popular?

Dovetail became popular around August 29, 2017.

What are the main advantages of using Dovetail?

The top advantages of Dovetail include: centralized user insights, accurate transcription, centralized data gathering, searchable repository, accessible customer support.

What are the disadvantages of Dovetail?

Some reported disadvantages of Dovetail include: interface changes, pricing structure changes, workspace deletion.

What is Dovetail's overall user rating?

Dovetail has an overall rating of 4.4/5 based on 12 user reviews.

What type of tool is Dovetail?

Dovetail belongs to the following categories: User research.

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